I’m sure you get the point – you can’t measure Total Reach on social channels. It’s not because it’s difficult to calculate or because social media analytics tools like Social Status don’t allow it. Instead, the reason you can’t measure Total Reach is because no social media channel provides the Total Reach metric.

What is Reach?

On social media channels, Reach is the number of unique people who see content. This is different to Impressions. The difference between Reach and Impressions is that Reach relates to unique people (user) whereas Impressions relates to non-unique total views. So if 1 person sees a post 3 times, the Reach of that post is 1 but the Impressions is 3.

Post Reach vs Profile Reach

“Wait a minute”, I hear you say. “I can see Reach on my posts!”

Yes, that’s correct. You can absolutely measure Reach for individual posts. But if you want to see Total Reach over multiple posts (ie: Profile Reach), you’re out of luck. Some people see post-level Reach and sum this number across all their posts to get Profile Reach. Don’t be tempted to do this. Remember, Reach refers to unique people. If you’re summing post reach across multiple posts, you’re counting unique people multiple times, therefore your summed number is non-unique. It will be a number somewhere between Total Impressions and Total Reach – a whole new non-standard metric which is not ideal!

Paid Reach vs Organic Reach

The only place where you can access Total Reach on social media is from a paid perspective. Total Reach is alive and well in all the various Ads platforms of each social media channel. If you run multiple ad campaigns or boost multiple published posts, you’ll be able to see Total Reach for all your paid campaigns.

But when it comes to organic reach, you’re out of luck because the Reach metric only exists at the post-level, not the profile-level.

Average 28-Day Organic Reach

The Average 28-Day Organic Reach metric was previously supported in Social Status and was used as a proxy for Total Reach on Facebook. We never liked it and it caused a lot of confusion because it was an average of a daily rolling total of the 28-day organic reach metric – pretty complicated right?! This metric also existed at the profile level only, so it counted reach of the profile (in search results and profile visits), not just reach of posts. This meant it was possible to have a positive number in a given month even though no posts were published.

Since Meta deprecated this metric in 2024, it made it much easier for marketers to transition away from reporting on Reach altogether.

Total Reach in Meta Business Suite

Some marketers believe the Total Reach metric exists in Meta Business Suite Insights. On the surface it looks like it does!

But scroll over the little information icon and you’ll get this cryptic overlay:

That’s right, Total Reach is an estimated metric, not a calculated metric. In other words, Meta use data sampling to have a guess at what your profile level reach is. There’s nothing wrong with data sampling, its just important to understand that this will not provide true Total Reach.

Another distinction with this sampled number is that it doesn’t only estimate post reach but also includes the reach on any action taken in relation to the page, as it says, “other sources”, page tagging, check-ins and page views.

Furthermore, Meta’s Business Help Center explains estimated reach as an ad metric, so this data sampling is based on ad performance first and foremost. This makes estimating organic reach really problematic.

To be honest, I don’t see why Meta continue to support Reach in this really undercooked kind of way. Either support it, or don’t.

Total Reach in the Instagram Professional Dashboard

Much like Meta Business Suite, Instagram’s Professional Dashboard inside the Instagram app purports to show Total Reach, or what they call “Accounts reached”.

But again, if you tap the info icon in the top-right you’ll see that not only is Total Reach estimated in the Professional Dashboard, its also “in development” (ie: beta). So again, true Total Reach eludes us on Instagram and is unnecessarily opaque like its Meta sibling, Facebook.

Total Reach on the other Social Channels

Thankfully YouTube, TikTok, LinkedIn and X (formerly Twitter) have all come to terms with their inability to provide Total Reach so rather than estimate it, they just don’t provide it at all. In fact they make no mention of it in any of their in-built analytics.

X (Twitter), for example, doesn’t even provide Reach at the tweet level. It’s completely MIA. For all the criticism Twitter receive, their approach to TOFU metrics is one of the best of all social channels. 100% Impressions reporting and publicly viewable Impressions (viewable to all users).

Meta could really learn a thing or two from the other social channels! In each of these other four channels, Total Impressions are available at the profile-level and are featured front and center as the primary metric for TOFU (top of funnel) reporting.

What’s the best alternative to measuring Total Reach?

The best alternative to reporting on Total Reach is reporting on Total Impressions.

Not only do Impressions exist at the post level but they exist at the profile level too. Since Impressions are non-unique, they can be easily summed across multiple posts. Organic Impressions can also be summed together with Paid Impressions to get Total Impressions. You can also sum Impressions across multiple channels and get an aggregate Impression count for all your owned social profiles.

It really is such a great metric and it will make your TOFU (top of funnel) reporting waaaaay easier. Why then do some marketers resist using Impressions and prefer Reach? Some marketers believe that Impressions are an inflated metric because it counts non-unique views. Well yes, Impressions are non-unique by definition so invariably some people will be counted twice, thrice or more if they see content multiple times. Does that mean it’s an inflated metric? It’s a bit subjective. I say no. Given the hassle (and the fact that Total Reach is impossible to measure at the profile level), I’d gladly take Total Impressions any day of the week as my primary metric at the top of the funnel.

Building the case for switching to Total Impressions

It’s easy for me to say, “just use Impressions instead of Reach”, but I realize that switching metrics can be quite difficult for some marketers if their stakeholders or clients have become accustomed to reporting on Reach and insist on using it.

My biggest advice to help transition to Total Impressions is to make stakeholders super clear that Total Reach doesn’t exist – it is not a supported metric by any social media channel for organic posts (refer them to the aforementioned infographic for dramatic effect!).

But seriously, once stakeholders come to terms with the fact that Total Reach doesn’t exist, they’ll obviously need a replacement and that is where Total Impressions will come in. Remind them that despite what Meta Business Suite and Instagram Professional Dashboard might tell them, Meta themselves estimate Total Reach based on sampled data from ads, then they infer organic performance across every action taken on the profile, not just post reach. Stress to your stakeholders that this resulting Frankenstein metric is not Total Reach, whereas Impressions literally count the total number of eyeballs on content – that’s the metric you want!

How to Measure Total Impressions across all Social Channels

Social Status provides the Total Impressions metric for all your connected profiles and pages in Profile Analytics. You can group all your social profiles together and report on aggregate Total Impressions or see Total Impressions for each social channel individually.

The post The Total Reach Metric Doesn’t Exist so here’s What to Measure Instead appeared first on Social Status.

I love LinkedIn as a social channel because it’s really different to the others. Not just because of the B2B context but also because of the diversity of features and tools on the channel, plus the fact that organic/viral reach is still very possible in the LinkedIn Newsfeed.

The key to mastering success with your content strategy on LinkedIn is to understand what works and why. This is where LinkedIn analytics tools come in and can provide valuable insights to help you optimize your content.

LinkedIn already has a free analytics tool built-in but it’s basic. For the majority of marketers, they’ll need something more powerful as well as the ability to export reports for stakeholders.

Third-party analytics tools offer many more metrics and detailed reports with numerous analytic features that make social media analysis on LinkedIn much easier.

Another important benefit of using third-party tools is that most companies have a presence on at least all the major social media platforms. Therefore, social media analytics tools help you combine LinkedIn data with social data from other channels too – so you can tell the full story of social media performance.

So, let’s take a look at this list of the top 13 LinkedIn analytics tools you should consider.

13 Top LinkedIn Analytics Tools for Businesses

Most LinkedIn analytics tools provide free trial periods or even free plans so I always recommend to try a few different tools to find what works best for you!

1. Social Status

Social Status is one of the best LinkedIn analytics tools on the market. Trusted by over 10,000 marketers around the world, Social Status is highly rated and has powerful features that every digital marketing manager needs for analytics and reporting on LinkedIn.

One of the most important features is Profile Analytics which enables tracking and analysis for all your LinkedIn Company Pages (note that LinkedIn don’t permit Personal Profiles for analytics access). Data can be viewed on the live dashboard and includes key metrics such as Impressions, Video Views, Engagements, Growth and Clicks. Data can also be exported to boardroom-ready report formats like PDF, PowerPoint and Google Slides. Digital agencies can white-label and customize their report templates too.

Coming soon to Social Status is Ads Analytics support for LinkedIn Campaign Manager which will enable tracking and reporting for all your LinkedIn ad campaigns. The broader Ads Analytics product already supports Meta Ad Accounts so you can track Facebook Ads and Instagram Ads in one consolidated view.

Social Status is comprehensive and ideal for content creators, small businesses, digital agencies, Government and large companies alike. Social Status pricing starts at just $29 per month and scales all the way up to $999 per month for a completely unlimited plan.

Key Features

• Support for LinkedIn as well as Facebook, Instagram, TikTok, YouTube and Twitter
• Full funnel metrics tracking for LinkedIn Company Pages
• Report automation for PowerPoint, Google Slides, PDF and Excel
• Access Company Page follower Demographics
• White label and fully customizable report templates on the Business Plan and above
• Influencer Analytics for tracking B2B influencer Company Pages

Pros

• Free and low-cost plans available including free trials on paid plans
• Social Status is an official LinkedIn Marketing API Partner
• A wide range of plans to accommodate marketers at every level
• Automated report generation
• Multi-channel reporting

Cons

• As Social Status is a dedicated analytics tool there are no features for publishing or scheduling posts on LinkedIn

Usability
Easy to use

Tool Level
Beginner/Intermediate/Advanced

Pricing

• Free: $0
• Starter: $29 per month
• Pro: $49 per month
• Business: $99 per month
• Agency: $399 per month
• Enterprise: $999 per month

2. SocialPilot

SocialPilot is a great LinkedIn analytics tool for small businesses and startups. It’s an innovative tool with features that are constantly updated with the latest changes in the social media world.

Though it may not have advanced features, it’s sufficient for teams that are not looking for something too complex. Its scheduling feature, for instance, is quite solid, giving you the ability to auto-schedule up to 500 social posts. This is one of the most important features of any social media management tool.

Besides LinkedIn, it supports all major social media platforms, allowing you to manage your online presence through a single platform. The tool integrates easily with Canva too, so you can add images or videos when creating LinkedIn posts. It also allows for seamless collaboration between teams, and they can preview your scheduled posts and suggest changes in real time.

Another important reason for this tool’s effectiveness is its content curation feature. One challenge that social media managers face from time to time is finding content to post regularly.

With this feature, SocialPilot suggests content that you can repost, depending on the keyword you search for and your industry. You can then decide if the content is relevant to you or get some ideas from there.

This tool also lets you manage plenty of social media accounts and networks while being lighter on the pocket compared to other social media tools that offer the same functionality.

Here are some of the key features of this LinkedIn analytics tool:

Key Features

• Enable bulk scheduling
• Plan posts for different social media accounts
• User-friendly interface
• Detailed performance reporting and analytics
• SocialPilot has mobile apps as well as Chrome and Firefox extensions

Pros

• 14-day free trial is available
• The tool is easy to use
• You can get a custom demo for enterprise and white-label plans

Cons

• Lacks Instagram performance reporting
• They have no live chat or phone support options

Usability
Easy to use

Tool Level
Beginner/Intermediate

Pricing

• Professional: $25.50/month
• Small team: $42.50/month
• Studio: $85/month
• Agency: $106.25/month

3. Rank Ranger

This all-in-one SEO marketing software also doubles up as a LinkedIn analytics tool. Despite being more of an SEO tool, it has some notable social media reporting capabilities as well.

One of the many useful features of this tool that some common social media tools lack is its competitor analysis feature. Unlike, for instance, SocialPilot, Rank Ranger provides a detailed analysis of your competitor’s social media activities.

With this kind of insight, you can compare your interactions and performance and gain a competitive edge. For instance, you’ll know what they’re doing differently, what’s working for them, and learn from that, and so forth.

Rank Ranger’s LinkedIn reporting capabilities give this tool an edge over many others, especially in terms of how well it breaks down your follower base and key performance indicators.

You can tell what your market segment is from their reports, as well as the demographics of your LinkedIn followers. Since the tool is made both for your social media accounts and website, you can easily determine how much of your web traffic is influenced by your social media interactions.

However, this tool only monitors a limited number of social media platforms and does not support integration with others, such as TikTok and Pinterest.

It also does not provide functionality for post scheduling, content curation, and social media planning. Therefore, unless you need a tool to optimize your website SEO with basic LinkedIn analytics capabilities, this may not be the tool for you.

Key Features

• Rank tracking features
• Competitor analysis
• Website SEO
• Social media analytics
• Third-party integrations to Google Search Console

Pros

• It offers a 14-day free trial
• Has versatile features, including SEO capabilities

Cons

• Not the best tool for social media management
• Quite an expensive tool compared to others
• Too many features make the user interface cluttered

Usability
A considerable learning curve when onboarding

Tool Level
Advanced

Pricing

• Lite: $79 per month
• Standard: $149 per month
• Pro: $699 per month
• Premium: $2,700 per month

4. Klipfolio

Klipfolio is a dashboard and analytics software that comes with the capability to integrate with numerous applications, among them being social media platforms. This lets you centralize all your data, including analytics and reports from other sources.

It’s one of the most detailed LinkedIn analytics tools, as it’s specifically a data visualization solution. It provides you with custom dashboards where you can view all your data at once, under one roof.

With it, you’ll get many other integrations to applications such as Microsoft Excel and other web apps, allowing you to import data directly onto your dashboard.

It also generates marketing insights, reports, and analytics that you and your team members can access. Team members also get to share their dashboards through multiple channels, and this is a plus for teams that collaborate.

Your LinkedIn reports, for instance, can be both exported and shared in real time. Additionally, your clients can give you access to their dashboards in case you have any additional input.

Klipfolio has pre-built dashboards that you can use to track your impressions, engagements, and followers.

Key Features

• Dedicated social media analytics dashboard
• Integrations with multiple third-party business intelligence software
• Built-in data connectors to import data from numerous sources
• Data merging from different sources
• Pre-built dashboards that are also customizable

Pros

• 14-day trial period
• Responsive customer support team
• Public, as well as private dashboards, are available

Cons

• It’s an expensive tool

Usability
Some technical expertise is needed

Tool Level
Intermediate

Pricing
Plans for small to medium-sized businesses

• Grow: $99/month
• Team: $199/month
• Team +: $399/month

For enterprises, custom plans start at $499 per month.

5. Whatagraph

One major function that LinkedIn analytics tools help businesses accomplish is enhancing their marketing performance. Whatagraph, a marketing reporting software, is one such tool.

With its numerous integrations, you can easily import marketing data from other applications, including LinkedIn and other social media platforms, and it will transform it into simple, yet detailed visuals.

With this LinkedIn reporting tool, you will also save lots of time producing actionable insights for your clients. It automates most of the workflow involved and produces clean reports and graphics.

The user interface on this application is easy to configure and navigate, and this makes it suitable for everyone, including non-technical teams.

On a single dashboard, you can view all your social media key performance indicators, which makes it easy for you to analyze your performance.

You can track your historical data on this application as well, which is an essential feature that some reporting tools lack.

This digital marketing tool is suitable if you’re looking for a simplified reporting process, especially for your social media reporting needs.

Key Features

• Numerous integrations with LinkedIn and other social media channels
• Ready-made customizable report creation templates
• Private and public dashboard
• Automated reporting
• Interactive user interface
• Numerous third-party integrations

Pros

• 7-day free trial
• Fast customer service
• Easy to use
• You can easily personalize your reports

Cons

• Expensive for startups and small businesses
• It does not have a mobile application

Usability
Easy to use

Tool Level
Intermediate

Pricing

• Professional: $199 per month billed annually
• Premium: $299 per month billed annually
• Custom pricing is billed annually or quarterly

6. DrumUp

Besides being a Linked analytics tool, DrumUp is also a social media management tool. It has a vast number of features that social media managers can take advantage of and save time in their marketing efforts.

One is their automatic content scheduling feature that lets you plan content. The other is its content curator feature.

With the content curator, DrumUp scouts the internet to come up with content suggestions for you that are suitable for your industry or based on the keyword you type in. This way, you’ll cut the time you use to come up with fresh content by more than half.

The analytics feature offered by this platform gives you a detailed look into your performance on LinkedIn and other social platforms like Facebook and Twitter.

The data is very granular here in the sense that you can do a deep-dive analysis with its many filters. This gives you numerous insights that can strengthen your content strategy.

One special feature that this tool offers is hashtag recommendations. This can help you further amplify the reach of your LinkedIn posts. And to wrap it all up, the analytics tool gives you a bird-eye view of your whole social media presence. You’ll be able to track your engagements, measure progress, gather actionable insights, and download these reports to share or access offline.

Key Features

• Automatic social media scheduling for multiple platforms
• Industry-specific content curation
• Content folders to save posts for reuse in the future
• Engagement analytics
• Advanced filters

Pros

• Has iPhone and Android mobile applications
• Offers a Google Chrome extension
• Provides content suggestions
• Has a freemium package
• Affordable pricing

Cons

• Lacks some key analytics features

Usability
Easy to use

Tool Level
Beginner/Intermediate

Pricing

• Free: $0
• Starter: $15 per month
• Pro: $39 per month
• Small Business: $79 per month

7. Brand24

Brand24 is a social media listening tool that helps you manage your mentions and take action. With this LinkedIn analytics tool, you can easily “listen” to what people are talking about your brand, not only on your LinkedIn page and posts but also on other sources.

It extracts mentions from all over the internet, including blogs, social media profiles, and news sites, to track terms that are important to your business.

This gives you insights into the context in which your brand is being mentioned, and this information helps you with your digital marketing strategy.

Knowing what people think of your brand or analyzing people’s sentiments about your posts is crucial for building your image. And what better way to do that than through a social listening tool, with an analytics feature to help you better track your mentions?

Through the Brand24 dashboard, you can view reports and analytics related to your mentions and compare those across your social media platforms. All you have to do is input your brand name or a hashtag you want to monitor.

You can also use this tool to track your competitors’ mentions online and make comparisons. It also doubles up as a social media influencer marketing tool, helping you discover the top social media influencers you could work with to improve your brand.

With the rise in influencer marketing in the current digital world, this might just be the addition your LinkedIn marketing campaigns need.

Key Features

• Brand mention analytics
• Mentions and sentiment dashboard
• Shows the volume of mentions, for brands or keywords
• Ability to find and discover social media influencers
• You can set up alerts for when your brand gets mentioned
• Quick and easy reporting

Pros

• 14-day free trial
• Easy UI design
• Top social media monitoring capabilities
• Competitor analysis and insights

Cons

• No publishing or scheduling features, unlike most of its competitors
• Lower pricing packages lack essential features

Usability
Easy to use

Tool Level
Beginner/Intermediate

Pricing

• Individual: $49 per month billed annually
• Team: $99 per month billed annually
• Pro: $149 per month billed annually
• Enterprise: $249 per month billed annually

8. ReportGarden

This is another digital marketing solution that you can use as your LinkedIn analytics tool. ReportGarden provides multi-channel reporting features for different social media platforms.

Digital marketing managers can utilize this tool to produce performance reports across marketing channels.

The tool supports multiple integrations besides social media, which allows you to use tools such as Google AdWords and Google Analytics to gather data. You can also schedule reports and automatically send them to clients at a set later date.

Once you’ve produced social media performance reports for your clients, you can edit them to highlight key performance indicators, and make them visually appealing and easy for your clients to understand.

ReportGarden has user-friendly dashboards that allow collaboration. You can have your clients’ reports and data in a single location with these dashboards.

Furthermore, it’s an easy tool to configure and once you link the application to LinkedIn or any other platform, your data will be automatically synchronized.

If you’re looking to help your clients boost their social media campaigns as well as other marketing campaigns, then this is just the tool you need. It’s also suitable for clients seeking a complex reporting solution. And like a few other tools mentioned earlier, you can use ReportGarden to evaluate your competitors’ performances as well.

Key Features

• Pre-built customizable social media dashboards
• Social media reporting
• Keyword and backlink analysis
• Competitor analysis
• White labeling
• SEO auditing
• Multiple integrations e.g. Google Analytics

Pros

• Has a 14-day free trial, no credit card is needed
• An all-in-one digital marketing tool
• Detailed reporting capabilities

Cons

• Packages are expensive

Usability
User-friendly with a slight learning curve

Tool Level
Advanced

Pricing

• Beginner: $89/month
• Standard: $149/month
• Professional: $299/month
• Agency: $649/month

9. Iconosquare

Looking to make data-driven decisions on LinkedIn? Then this may be the LinkedIn analytics tool for you.

This social media management solution has the three most crucial features for marketers—scheduling, automated reporting, and detailed analytics.

Besides these crucial functions, the tool also has monitoring capabilities through which you can analyze engagements and perform social media listening functions.

Iconosquare’s reporting tool is elaborate. You’ll get social media performance reports to help you understand how your audience is engaging with your content. You can discover who interacts with your content the most and know the best time to post it as well. There’s more. The reporting is automated and can be scheduled to go out to clients regularly.

The tool also works with most social media platforms, including TikTok, unlike other social media reporting tools.

It has customizable dashboards that you can use to import and view any kind of data you want. This includes sourcing data from all your social media platforms, so you can make your comparisons easily.

Iconosquare has a good publishing tool as well. Here you can add captions, images, videos, links, times and dates, and keep them in your drafts. You can then schedule these posts to go live at later dates.

Also, you get to have a media library for images and videos and another collection of captions and hashtags in a different section.

Key Features

• Social media monitoring and listening
• Supports unlimited team members
• Automated reporting
• Competitor data and analysis
• Content library
• Social media publishing
• An industry benchmark for profile comparisons

Pros

• Has both web and mobile applications
• Provides advanced analytics
• You can schedule posts for multiple platforms
• 14-day free trial

Cons

• The monitoring tool does not support Twitter mentions and replies
• No free plan

Usability
Easy to use

Tool Level
Intermediate

Pricing

• Pro: $49 per month billed annually
• Advanced: $79 per month billed annually
• Enterprise: Custom

10. Talkwalker

This is one of the LinkedIn analytics tools you can use if you’re looking to stay ahead of your social mentions. It’s an AI-powered software that analyzes what happens on social platforms and gives you real-time feedback.

This all-encompassing tool has many functions, including marketing intelligence, social marketing, and customer intelligence. This makes it suitable for both small businesses and large enterprises.

Talkwalker has an intuitive reporting and analytics feature that produces real-time reports, which help you gauge your performance on various social media platforms. So if you’re looking for a tool to help you with product research and market research, this is the ideal tool.

Besides helping you optimize your social media presence, this tool also offers marketing insights with its consumer intelligence feature.

Unlike most social listening tools that only search for mentions through text, this tool tracks images, logos, videos, and audio too. This gives you a holistic view of your brand’s mentions beyond what’s being said on social media.

With all this data, it automatically generates reports, allowing you to create dashboards and present your findings. You can come up with actionable insights for your audience and share those with them from a uniform platform.

For an even more effective social media strategy, you can integrate this social intelligence software with your social media management software like Hootsuite.

And the best part? This is one of the few social media analytics tools that gives you access to historical data of up to five years to help you monitor trends.

Key Features

• Social tracking analytics
• Automated reporting
• Text, image, and speech recognition
• Social media monitoring
• Sentiment analysis
• Competitor brand analysis
• Historical data

Pros

• You can integrate it with your LinkedIn management tools
• Excellent visuals for identifying trends and engagement
• A full-scale listening tool

Cons

• It’s an advanced tool with a steep learning curve
• The user interface is not simple
• Non-transparent pricing

Usability

Training required during onboarding

Tool Level
Advanced

Pricing
All pricing is POA so you have to contact sales for a custom price.

11. Inlytics

Unlike the tools mentioned earlier, which can be used for numerous social media platforms, Inlytics is specifically a LinkedIn analytics tool.

This tool is suitable for individuals and small businesses who only want a tool to track their LinkedIn presence.

It’s useful for monitoring and optimizing how your LinkedIn posts perform, increasing your engagements, and providing other insights you may not find in the built-in LinkedIn analytics tool.

It’s designed to perform all these functions on your profile, and ultimately across teams.

Since LinkedIn’s built-in analytics tool lacks many features, it’s one of Inlytics’ selling points. This is especially so for marketers looking for a simple yet detailed LinkedIn-focused tool.

This tool generally benefits individuals who are looking to grow their follower base, increase engagement and generate leads through LinkedIn.

Key Features

• LinkedIn performance dashboard
• Analytics tracking
• Workflow management
• Post scheduling
• Content and customer management
• Profile recommendations

Pros

• Affordable tool for small businesses
• Free plan available
• Detailed analytics

Cons

• You can get most functions on LinkedIn Premium

Usability
Easy to use

Tool Level
Beginner

Pricing
For Companies and agencies, pricing is POA so you have to contact sales for prices.

12. Hootsuite

This is a LinkedIn analytics tool that’s best for businesses looking for a holistic social media management solution.

It contains a host of crucial features that every social media manager needs. And for additional functions, it provides numerous integrations with over 150 tools.

With these integrations, marketers can connect to external tools and make their operations easier. Its user interface is easy and interactive too.

Through Hootsuite, you can easily access your LinkedIn dashboard and use the tool’s reporting feature to monitor your performance data alongside that of other social media platforms. You can also view your follower and visitor analytics, and measure your ROI.

It’s also possible to monitor trends in engagements on your posts and other key metrics like impressions and clicks. You can also set growth rate benchmarks using Hootsuite to help improve your marketing goals.

Hootsuite also features a social media listening tool that helps you keep an ear out for what people are saying about your brand on LinkedIn and other platforms. This way, you can control your brand reputation and get involved in important conversations in your industry.

However useful, this tool can be a bit pricey, therefore, it’s important to weigh the value it brings to your business before committing financially. Luckily, they have a 30-day free trial that you can take advantage of.

Key Features

• Multiple social network integrations
• Social media publishing
• Social media analytics platform
• Customizable reports
• Social monitoring and listening
• Sentiment analysis
• Competitor analysis

Pros

• Free 30-day trial
• A free plan is available
• All-in-one social media management tool

Cons

• Lower tiers have limited features

Usability
Slight learning curve

Tool Level
Beginner/Intermediate/Advanced

Pricing

• Free: $0
• Professional: $49/month
• Team: $179/month
• Business: $739/month
• Enterprise: Custom

13. Shield

Just like Inlytics, Shield is another LinkedIn analytics tool whose sole focus is on LinkedIn. It’s suitable for creators, influencers, and small businesses.

With this app, you get access to your key metrics like follower analytics, network statistics, and engagement stats. You can then use this data to grow your LinkedIn network, connect with your audience, and monitor your growth.

This application also helps you figure out which posts are performing the best and identify the best time to post content for maximum engagement.

Shield automatically produces visuals and reports with actionable insights which are easy to understand.

The analytics breakdown on this tool is detailed. You can view your engagements and impressions per post or on average. Additionally, you can gather insights about your profile based on your audience’s demographics, location, company size, and job title. It’s also possible to filter your reports by format, views, keywords, or engagement.

All these reports can also be exported as a CSV file for offline use, or to share with team members or clients. The tool also provides you with enough customization options and is easy to navigate.

Key Features

• Keyword and hashtag search
• Ability to see active posts on the feed
• Measure and benchmark your performance
• Content labeling features
• Network statistics
• Historic data of up to 6 months
• Profile statistics

Pros

• 10-day free trial
• Affordable packages
• Filtering options on reports are immensely useful

Cons

• No freemium package

Usability
Easy to use

Tool Level
Beginner

Pricing

• Starter: $6 per month paid annually
• Creator: $12 per month paid annually
• Influencer: $19 per month paid annually
• Shield for Business: $16.67 per month paid annually

Frequently Asked Questions

1. Which LinkedIn analytics tool is the best and why?

Here’s a list of some of the best LinkedIn analytics tools in the market:

• Social Status
• SocialPilot
• Rank Ranger
• Klipfolio
• Whatagraph
• DrumUp
• Brand24
• ReportGarden
• Iconosquare
• Talkwalker
• Inlytics
• Hootsuite
• Shield

2. What analytics does LinkedIn have?

LinkedIn has a built-in analytics tool that monitors and reports the performance of your LinkedIn company page or personal profile. It measures key metrics such as impressions, followers, clicks, likes, shares, and comments. However it is quite basic and most marketers need a third-party analytics tool for more comprehensive analytics and reporting.

3. Are LinkedIn analytics free?

The built-in LinkedIn analytics tool is free. As for the third-party LinkedIn analytics tools, these come at a fee. However, some have basic free packages you can take advantage of.

4. What are the most important LinkedIn analytics?

Some of the most important LinkedIn analytics metrics to track and report include:

• Impressions and Organic Reach Rate
• Video Views and Video View Rate
• Engagements and Engagement Rate
• Follower growth
• Clicks and Click Through Rate
• Follower Demographics

5. How do I increase my engagement on LinkedIn?

Some of the ways you can increase your LinkedIn engagement with LinkedIn analytics tools are:

• Using engagement data to focus on better-performing posts
• Tracking brand mentions to become a part of important conversations
• Get audience insights to understand and target them better
• Get content suggestions to regularly post fresh content on LinkedIn
• Using hashtag suggestions to maximize engagement

Take Your LinkedIn Campaigns to the Next Level

Third-party LinkedIn analytics tools give you that extra boost you need to take your campaign performance to the next level.
With charts and in-depth data, you’ll easily be able to track all your LinkedIn metrics, including engagements and impressions.

Most of these tools help you compare LinkedIn data alongside data from other social media platforms. You also get to track your competitors and gauge your brand against industry benchmarks.

Besides, extra features like sentiment analysis and social listening only boost your analytics further. What’s not to like?
All the best in picking a suitable tool for your LinkedIn campaigns.

The post 13 LinkedIn Analytics Tools For Social B2B Success in 2023 appeared first on Social Status.

As a marketer, if you want accurate data that can help you understand the effectiveness of your Facebook ad campaigns, you need to rely on one of the top Facebook ads reporting tools.

Why? Because let’s face it, Facebook Ads Manager is horrible when it comes to actually reporting on your ad campaigns in a boardroom-ready format. Reports in the form of data tables and CSV files are the only native reporting option in Ads Manager which is not ideal when presenting campaign performance to clients or bosses.

These Facebook Ads reporting tools help you better communicate your ad campaign performance to stakeholders and unlock insights around what works and what doesn’t with your audience, so you can optimize your ad strategy to get better results. This also helps you plan your paid campaigns better and allocate resources where they’ll deliver the highest ROI.

In this article, we’ll take you through some of the industry-leading Facebook ads reporting tools that will help improve your reporting game, increase your ROI and find actionable insights from your paid campaigns.

11 Best Facebook Ads Reporting Tools

Here’s a list of the top 11 Facebook ads reporting tools that you can choose from:

1. Social Status

Social Status is the highest-rated Facebook ads reporting tool since it offers in-depth insights into the performance of your paid ad campaigns on Facebook, Instagram, Messenger and the Audience Network.

This award-winning tool gives you deep insights into all 14 of Facebook Ad Manager’s campaign objectives such as reach, brand awareness, lead generation, traffic and more. As a specialist social media analytics tool, Social Status provides all campaign, ad set and ad metrics enabling filtering and segmentation by placement, ad set name or ad name.

Ogilvy, Microsoft, and Dentsu are just some of the top brands that use this tool to gain reliable insights into their ad campaigns’ performance.

Features

• Complete Facebook ad reporting automation into a range of stakeholder-ready formats
• Support for all ad account currencies and campaign objectives
• See full ad creatives alongside performance metrics and ad targeting details
• View campaign, ad set and ad details in sortable, nested tables

Pros

• Export reports to PDF, PowerPoint PPTX and Google Slides to create presentations quickly
• Visualize ad creatives for faster identification of insights and top ads
• Ad data is pulled live on the Dashboard so you’re always looking at the most up-to-the-minute metrics
• Customizable and white-labelled reports perfect for digital agencies

Cons

• It takes slightly more time to load newly populated data

Tool Level

Beginner/Intermediate

Usability

One of the easiest to use yet most powerful Facebook ads reporting tools

Price

Social Status offer a 14-day free trial plan and is one of the only Facebook ad reporting tools that also offer a free forever plan. You can upgrade to a paid plan to access more profiles, data history and features:

• Starter: $29 per month
• Pro: $199 per month
• Business: $399 per month
• Corporate: $599 per month
• Enterprise: $1,499 per month

Pro Tip

Access monthly social benchmarks, including ads benchmarks, and compare your campaign performance historically or against Social Status benchmarks.

2. Metrics Watch

Metrics Watch is one of the most refined Facebook ads reporting tools that allow you to track and analyze your Facebook ad campaigns.

With an easy drag-n-drop builder, you can quickly get detailed information about your Facebook ad campaigns on a single platform.

Lindt, Spotify, and Freshbooks are some of the top brands that use this platform to run competitor analysis, track campaign performance, and get insights into their emails.

Features

• As one of the best Facebook ads reporting tools, Metrics Watch allows you to send reports and insights directly to your inbox, so you need not visit the tool daily
• Track important KPIs suited to your business goals and get professional reports for better decision making
• An accessible and usable interface that allows customization without coding experience

Pros

• This is one of the few Facebook ads reporting tools that provide no-code drag-n-drop report builders
• Customized reporting to suit business goals
• Integrations with all the top marketing channels for better data analysis

Cons

• Not all features are available on all plans
• Limited reports available with the starter plan

Tool Level

Beginner/Intermediate

Usability

Easy to use the builder for quick report generation

Pricing

You can check out each plan in the free trial stage to better understand. You can always upgrade to a paid plan once you are satisfied with the results.

• Starter: $29 per month
• Pro: $50 per month
• Premium: $100 per month
• Enterprise: Contact the sales team for pricing

Pro Tip

As one of the best Facebook ads reporting tools, it allows you to schedule weekly-monthly reports. Use this feature to stay on top of things and not miss any important updates.

3. AdStage

Targeted towards in-house digital marketers, this is one of the best Facebook ads reporting tools to keep a close track of your Facebook ad campaigns. This tool goes beyond Facebook ad campaigns and helps track Google, YouTube, and LinkedIn ad campaigns as well.

You get metrics from all channels in a single place with this tool. Zillow, 3M, VISA, and Tableau are some brands that use this tool to enhance their marketing efforts and optimize ads.

Features

• Automate report creation and data insight
• Option to export data to Google Sheets
• Option to integrate with BI tools for better visualization
• Integrations with multiple other software
• Detailed facebook insights and Facebook ad reporting

Pros

• White-label reports for ad agencies
• Customized reports suited to business goals
• Data visualization options
• Automatically pauses campaign when the budget goes low

Cons

• The learning curve is slightly steeper with this Facebook ad reporting tool
• One of the more expensive options

Tool Level

Intermediate/Advanced

Usability

Slightly difficult to use. the interface is not intuitive

Pricing

You can take a 14-day trial of the tool before deciding on the best-fit paid option. Contact their team for pricing details.

Pro Tip

Use automation to schedule ads for the times when they work best to get a higher ROI.

4. Swydo

Swydo is a top Facebook ads reporting tool to generate instant reports and customizable dashboards for real-time monitoring and insight gathering.

Over 2,000 companies across 80 countries use this tool, making it one of the best Facebook ads reporting tools. With this reporting tool, you can manage multiple campaigns simultaneously.

GroupM, iProspect, and Labelium are some brands that use this tool to measure their social media ad spend performance.

Features

• Option to integrate data from across channels into a single dashboard
• Ability to manage multiple campaigns or customers from a single dashboard
• Pre-defined templates to build reports and manage campaign tracking with ease
• Ability to identify bottlenecks, assign tasks and determine the deadlines for smooth workflows and effective ad campaign management

Pros

• This is one of the Facebook ads reporting tools that provide easy-to-view and highly visual dashboards
• Usable and accessible drag-n-drop interface that makes report creation easy
• Automated workflows to improve productivity and enhance campaign goals

Cons

• Limited report-sharing options. You can export it only to PDF or direct web link
• Customer support is not readily available

Tool Level

Intermediate/Advanced

Usability

The interface comes with a slight learning curve.

Pricing

You can opt for a 14-day free trial before subscribing to a paid plan. The paid plans start from $39 per month. You get 10 data sources, to begin with. As your data sources increase, your monthly pricing will also increase.

Pro Tip

Try the free trial to assess your requirements and then choose a plan.

5. Madgicx

Madgicx is an AI-backed Facebook ads reporting tools that help optimize your Google Ads, Facebook Ads, and Instagram Ads.

It is used by approximately 80k+ advertisers globally, including brands like Espirit, Snipes, and James Allen. The tool is packed with features that enhance lead generation, improve your cost per lead and offer increased ROI.

Features

• AI-backed tool that offers intelligent algorithms to improve your ad campaigns based on the KPIs and targets you have added
• You can access hidden metrics and performance insights to help you optimize your Facebook ad campaigns
• Asset performance metrics like ad spend, funnel stage, and others to identify the low performing assets and determine budgets

Pros

• Visual data to track and monitor the performance of your Facebook ad campaigns
• Smart filters that help analyze the audience and improve segmentation for better ad targeting
• Offers multiple features like ad creation, insight generation, ad monitoring, and budget optimization
• AI-backed insights to help improve your future campaigns

Cons

• Doesn’t integrate with Google Analytics
• A slight learning curve associated; not a very intuitive tool

Tool Level

Intermediate/Advanced

Usability

One of the most intuitive Facebook ads reporting tools. However, it comes with a bit of a learning curve. Customers may need to go through a few videos at the start.

Pricing

You can opt for the 7-day free trial to get started and get familiarized with the tool. They have only one fixed subscription plan. It starts at $49 per month. As the ad spend goes up, your subscription fee will also increase.

Pro Tip

Improve targeting by selecting your audience look-alike from the pre-defined audiences.

6. NinjaCat

NinjaCat is a reliable and easy-to-use Facebook ads reporting tool that helps monitor the performance of your Facebook ads.

It is the ideal tool for Facebook ad agencies, brands, and media companies. Team Velocity, 360 Agency, and Gray are some businesses that use this tool to optimize their ad campaigns.

Features

• Automated workflows and reports to get a complete performance insight into your social media strategies
• Insights on ad budgets and KPIs to keep an eye on the high-performing campaigns and the non-performing assets
• Cross-channel insights and performance tracking

Pros

• Visual representations of data analytics for easy viewing and better understanding available with this Facebook ad reporting tool
• Faster and accurate report generation for shorter lead cycles
• Get data from different channels and campaigns in a single report for holistic viewing
• Email alerts to improve KPI monitoring and campaign optimization
• Reuse the templates for faster report creation

Cons

• Not an intuitive interface. Requires a learning curve
• There is no free trial or free plan available for this tool

Tool Level

Intermediate/Advanced

Usability

It is not a beginner-level tool. You need some training to start using the tool.

Pricing

To get information on the pricing of one of the finest Facebook ads reporting tools, you need to connect with the sales team. No free trial is available. This is one of the Facebook ad reporting tools that do not offer any fixed subscription plans.

Pro Tip

Track expenses, measure the campaign across marketing channels, and reduce reporting overheads.

7. Qwaya

As one of the best Facebook ads reporting tools, Qwaya offers integration with Facebook and Instagram to track and measure campaign results.

Schedule, and pause your campaigns at your convenience with this tool. WebProfits, iChica, and Admiral Markets are some of the customers of Qwaya.

Features

• Option to set up campaign workflows for automated ad management and better scheduling
• Ability to collaborate with crucial campaign stakeholders with the multi-user feature
• Can integrate with Google Analytics to gain access to better insights and improve ad tracking
• Option to import data into Excel format

Pros

• Visual reporting is available with the Facebook ads reporting tool that enables fast and efficient analysis
• Option to track the click-throughs in Google Analytics for shorter lead cycles
• Pause the assets that don’t perform for budget optimization

Cons

• Not a great tool for in-depth reporting and metrics analysis
• Integration capabilities are limited to a few platforms
• You can export to limited formats

Tool Level

Beginner/Intermediate

Usability

It is one of the easy-to-use Facebook ad reporting tools

Pricing

Take a 14-day free trial of this Facebook ad reporting tool before opting for the paid plans. You can upgrade to the best-fit plan from the following:

• Premium: $149 per month
• Business: $249 per month
• Agency: $349 per month

Pro Tip

Organize your campaigns into the right folders for a structured view of your marketing data with the Facebook ads reporting tool

8. Quintly

As one of the most comprehensive Facebook ads reporting tools, Quintly offers unparalleled quality and customization for real-time and intuitive decisions.

Define your metrics, customize your dashboards and drive your insights for optimized campaigns. Accenture, Asos, Coca-Cola, and Samsung are a few brands that use Quintly for social media monitoring and reporting.

Features

• Customizable dashboards with the option to select metrics
• Automated and customized reports
• Option to export data into PDF, Excel, and PPT
• Option to capture data from all social media channels in one place
• Competitor data benchmarking

Pros

• Built-in metrics library that makes report creation and data analysis easy and hassle-free
• Easy to combine paid and organic reports for Facebook for a comprehensive performance analysis
• Goes beyond Facebook to analyze which channel is most effective for your business
• Integrates with various software to enable enhanced data visualization

Cons

• The Facebook ads reporting tool doesn’t come with Google Analytics installed
• No pricing information is available
• You don’t get a free trial
• It does not measure the performance of individual posts on different social media channels

Tool Level

Beginner/Intermediate

Usability

Easy to access and user-friendly tool

Pricing

Your pricing plan depends on the total profiles you want to analyze and the no. of platforms you’ll be using with one of the robust Facebook ads reporting tools. You should book a demo before getting started. It will help determine the best-suited plan for your business.

Pro Tip

Identify the metrics that best suit your campaign goals and include them in your analytics dashboard for better insights with this Facebook ads reporting tool.

9. AgencyAnalytics

With Whitelabel reports, this is one of the best Facebook ads reporting tools for agencies. You can use this to get Facebook ads analytics for multiple clients and send reports using your own branding.

Features

• Provides analytics on several PPC metrics like CTR, impressions, etc.
• Tracks and measures conversion metrics on ad and campaign levels
• Offer detailed audience demographics and analysis
• Calculates the ROI for each ad campaign
• Has an intuitive dashboard
• Offer multiple integrations

Pros

• Works for both Instagram and Facebook ads
• Automates Facebook ad reporting by scheduling daily, weekly, or monthly reports
• Offers a risk-free 14-day free trial

Cons

• Users will need to go for the Agency plan or higher for all advanced features
• Lack of custom metrics is a common complaint from users

Tool Level

Beginner/Intermediate

Usability

This Facebook ads reporting tool is fairly easy to use

Pricing

Here are the pricing plans that it offers:

• Starter – $10 per month per client campaign
• Agency – $15 per month per client campaign
• Enterprise – Custom pricing

Pro Tip

If you have a large-scale business it’s best to get a custom plan designed per your needs as fixed plans are only good for small businesses.

10. Unmetric

Unmetric is a highly robust Facebook ads reporting tools that helps you create a winning social strategy for your business.

It offers a complete benchmarking and detailed analysis of your Facebook ad campaigns’ performance to help know what works and what doesn’t. You can use these insights to optimize your social content strategy.

Used by top companies such as HDFC Life, CapGemini, and Tata Consultancy Services to get AI-powered insights into their Facebook campaigns. This is definitely one of the top Facebook ad reporting tools for getting a detailed Facebook ads report.

Features

• Automated reports, one of the excellent features you get with the best Facebook ads reporting tools
• Option to export reports to PPT and Excel
• Competitor benchmarking and performance analysis

Pros

• Easy access to content across platforms
• Custom metrics selection in the dashboard
• Excellent customer support
• Customized information across social media channels
• Smart insights powered by AI to help you make the best decisions

Cons

• You don’t get a free trial of the product
• No pricing information is available on the website
• In-app notifications not available

Tool Level

Beginner/Intermediate/Advanced

Usability

Easy to use, customizable, and accessible tool

Pricing

No pricing information is available on the website for Facebook ads reporting tools like Unmetric. You need to get a free demo to see how the tool works. Connect with the sales team to learn the best-fit pricing and plan for your business.

Pro Tip

Use competitor intel to define your social media best practices and social campaign management strategy.

11. Rival IQ

Rival IQ is a simple Facebook ads report tool that allows you to gain insights into your ads’ performance without a data scientist.

Get a complete understanding of how you stand against your competition to optimize your campaign and improve lead generation.

Companies like Urban Decay and Convince and Convert have switched to one of the finest reporting tools to make smarter decisions about their Facebook ad campaigns.

Features

• Complete competitor analysis and benchmark reporting to improve your campaigns and enhance the outcomes
• Customizable reports to make them more in sync with your goals
• Top metrics like follower count, engagement, and campaign performance in a single dashboard
• Campaign audit to keep a check on what works and what doesn’t for your campaign

Pros

• Easy-to-use Facebook ads reporting tool that offers in-depth analytics
• Data visualization for a better understanding of the analytics
• Competition intel in a single place for better access
• Professional reports in a single click

Cons

• Search functionality is not too intuitive
• Not much data available on video analytics
• Slightly on the expensive side if you want more detailed reports

Tool Level

Beginner/Intermediate

Usability

Easy to use, accessible, and hassle-free tool

Pricing

If you are looking for Facebook ads reporting tools that offer a free trial, then your search ends with Rival IQ. If you are satisfied with the trial version, you can upgrade to a paid plan.

• Drive: $239 per month
• Engage: $329 per month
• Engage Pro: $519 per month

Pro Tip

Add a competitive benchmark to all your metrics to know what your industry standing is and what steps you need to take to optimize your Facebook ad campaigns.

Frequently Asked Questions

Q1. How do I pull a report from Facebook Ads?

You can use one of the many Facebook ads reporting tools to pull data from Facebook Ads Manager and help with report creation. You will need to pre-set the data you want to measure for the specific ad campaigns when using these Facebook ads reporting tools.

Set the date range for which you wish to check the ad performance and schedule the reports. These reports will be automatically created and will be delivered to your inbox.

Q2. Can you automate Facebook reports?

Yes, you can automate the report creation feature offered by Facebook ads reporting tools and schedule the delivery of reports. Most Facebook ads reporting tools allow you to choose relevant metrics to create quick reports.

You can use the drag-n-drop interface to create reports, define workflows, and schedule report deliveries.

Once you have set up the tool, you are free to focus on your core work, while the tool will ensure you receive all the detailed insights and metrics.

Q3. How do I track Facebook ads performance?

You need to visit the Facebook ads manager to track the performance of your campaigns.

You can keep track of the total people who saw your ad, the click-through rates for your campaigns, and the total amount spent on these campaigns.

Visit Ads manager in the business account. Here, you need to click on campaigns or ad sets. Open the “View Charts” part to see the insights on a single pane.

Alternatively, you can use Facebook ads reporting tools to access this data in an easy-to-consume manner. You can also use these Facebook ads reporting tools to integrate data from multiple sources into a single dashboard.

Q4. How do I analyze Facebook ads data?

To check the performance of your Facebook, look into the following data in the Facebook ads reporting tools:

• Reach and impressions garnered by the ad campaign
• Likes, shares, and comments as it helps measure the engagement
• Click through rate for your campaigns as it helps know how many people are interested in the ad
• Total conversion rate from different ad sets and the entire campaign

Q5. What is a good CTR for Facebook ads?

A good CTR for Facebook ads is somewhere around 0.9%. This is true for all industries. In some cases, such as retail and legal sectors, the CTR goes up to 1.61% and 1.59%, respectively.

You can improve the CTR by using the following tactics:

• Personalizing the campaign
• Adding visually-appealing images
• Using a witty sales copy
• Reducing text length
• Adding emojis

Conclusion

Facebook ads reporting tools are essential to keep track of your ad campaigns, measure their effectiveness, and optimize your ad spend. Facebook ads reporting tools help marketers improve their campaign performance and ROI.

You can choose any of the Facebook ads reporting tools from the list and generate quick reports/resources to share with your team or clients.

So, what are you waiting for? Take your pick from among the best Facebook ads reporting tools and run successful campaigns. Good luck!

The post 11 Facebook Ads Reporting Tools Every Marketer Should Know appeared first on Social Status.

If you utilize the right marketing tools and tactics, you can potentially increase your reach and engagement in your campaigns and BAU (business as usual) content. But why do you need to perform Facebook competitor analysis and which tools should you use to measure and report on your performance?

To help you with it all, we’ve put together this list of the best Facebook competitor analysis tools for 2022.

Why Should You Do Facebook Competitor Analysis?

Whether you’re just starting out on Facebook or are an established brand, it’s essential to look to your competitors for tips and strategies.

Your Facebook competitors are likely vying for the same audience as you. In fact, if you’re just getting started, they’re already reaching your target audience.

So, it’s highly likely that the strategies they’re using to reach their target audience would work for you as well. This is a major reason why you should be leveraging Facebook competitor analysis. It would help you discover the strategies of your competitors.

Competitor analysis can also help you save on your budget as you’d be able to use tried-and-tested strategies of your competitors that can drive results. You could further optimize these and improve your results.

Now that you know why Facebook competitor analysis is important, let’s take a look at the best Facebook competitor analysis tools.

Best Facebook Competitor Analysis Tools

Competitor analysis on Facebook is important. However, the way you do it is equally important. For starters, you could manually track your competitors. But it wouldn’t be very effective.

You can only see a few metrics manually. Also, the process is time-consuming and you can only track a handful of competitors with this method. It’s also very error-prone.

Facebook competitor analysis tools, on the other hand, give you the capability to easily track lots of competitors (even into the hundreds, or thousands!). These powerful tools can also enable you to dive deep into all the social media metrics to give you detailed competitive intelligence. So, let’s take a look at the various Facebook competitor analysis tools you can leverage.

1. Social Status

Social Status is a powerful social media marketing tool that comes with Facebook competitor analysis capabilities. Using it, you can easily benchmark engagement against your competitors on multiple social platforms. These include Facebook, Twitter, Instagram, LinkedIn and YouTube.

Social Status also allows you to track the sentiment of your audience and that of the competitors based on the types of reactions used by the audience.

Key Features

• Benchmarking based on tagging in comments and emoji usage
• Detailed analytics of competitors’ posts including impressions and engagement rate
• Ability to sort competitor content based on metrics like engagement, comments, likes, etc.
• Possible to understand competitors’ strategies based on content analysis
• Helps understand the different content formats used by competitors

Pros

• Easy to identify which sort of posts work the best
• Helps find optimal posting frequency
• Can discover themes and topics for better engagement
• Comes with a suite of social media tools
• Free version available

Cons

• Report credits aren’t available in the free version

Tool Level

Easy to use

Usability

Beginner to Advanced

Pricing

• Free version available
• Starter: $29/month
• Pro: $199/month
• Business: $399/month
• Corporate: $599/month
• Enterprise: $1,499/month

2. BigSpy

BigSpy is a Facebook competitor analysis tool that’s specifically designed for social media ads. It boasts of a massive database of over 1 billion ads and supports over 6 major social networks, including Facebook.

Using it, you can easily discover the latest ads being used by other businesses in your niche and get ideas for your ads. Its powerful search features help you find and filter out ads based on a variety of factors such as countries, industries, CTA, date, and more.

Key Features

• Daily trending ads
• Powerful filters like engagement, language, and marketing objective
• Ability to select how old the ad is
• Can sort ads based on a variety of parameters

Pros

• A unique popularity score
• Shows accurate ad details like impressions and duration
• Five advertisement ranking methods

Cons

• Doesn’t offer much beyond ads

Tool Level

Easy to use

Usability

Beginner

Pricing

Basic: $6/month
Pro: $69/month
VIP Enterprise: $9K to $29K per year

3. Socialbakers

Socialbakers is a popular social media management tool used by Fortune 500 companies that also offers competitor analysis features for social media channels, including Facebook.

Socialbakers gives you an all-around view of your competitors and their strategies. It offers you the power of social listening functionality too so you can maintain an ear to the ground and find the conversations relevant to your brand (or indeed conversations about your competitors).

Key Features

• Social listening for your brand and competitors
• Analysis of competitors’ conversations
• Ability to see what’s trending
• Market sentiment breakdown

Pros

• Easy to compare your brand with competitors
• Numerous metrics are compared very accurately
• Graphical display of comparison makes it easy to measure where you stand
• Comes with numerous other powerful tools for managing your social media presence

Cons

• Leaves more to be desired in terms of identifying competitors’ strategies

Tool Level

Easy to use

Usability

Beginner

Pricing

• $200 for 10 profiles
• $400 for 20 profiles
• Complete SocialBakers Platform: Custom pricing

4. SocialPeta

Like BigSpy, SocialPeta is yet another social media ad intelligence platform that comes in handy as a Facebook competitor analysis tool when you’re running ads.

Using this tool, you get access to over a billion ads on various social media platforms like Facebook, Twitter, YouTube, and others. This platform also gives you a detailed insight into each ad — something which many other platforms fail to do.

Key Features

• Data on 5 million+ global advertisers
• Cost intelligence features to find cost benchmarks for Facebook Ads
• Shows target audience data like country, gender, age, and more
• Data on CPC, CTR, CPM, and so much more
• Detailed analytics of each competitor’s ads, including creatives used, dimensions, and more

Pros

• Treasure trove of competitors’ ads data
• CPC and CTR data helps with cost estimates
• Detailed competitor analytics can help inform your strategy
• Shows ad duration, impressions, and creatives too

Cons

• Lacks capabilities to track organic posts and their performance

Tool Level

Moderately easy to use

Usability

Intermediate

Pricing

• 3-day free trial available
• Contact the team for pricing information

5. Sprout Social

Sprout Social is yet another social media management platform that provides a Facebook competitor analysis tool too. With its social listening capabilities and competitor reports, you can easily understand the pulse of the industry and understand where you stand in comparison to your competitors.

You can track and measure fundamental metrics for your brand and competitors to understand what needs to be done to surpass their performance.

Key Features

• Side-by-side competitor comparison feature
• Shows top posts in the industry and even competitors’ top posts
• Network-specific performance reports are available
• Filtering options based on content and message types
• Shows current sentiment among the audience

Pros

• Works for a whole range of social media platforms
• Easy to see what’s trending
• Loads of details about competitors’ content’s performance
• Access to competitor demographics

Cons

• Can be costly to start as it comes with a whole suite of tools

Tool Level

Moderately easy to use

Usability

Intermediate

Pricing

• Standard: $89 per user per month
• Professional: $149 per user per month
• Advanced: $249 per user per month

6. Fanpage Karma

Fanpage Karma is a Facebook competitor analysis tool that helps you analyze numerous profiles to help you discover your competitors’ strategies.

The tool helps you easily analyze the social media interactions of your competitors. Aside from this, Fanpage Karma also has community management features as well as publishing and scheduling features which bring all basic marketing needs together in one platform.

Key Features

• Full featured social media management tool
• Custom dashboards with graphical reporting
• Alerts for high volume activities
• Content analysis and time of the day analysis
• Possible to analyze your own profiles
• Team collaboration features

Pros

• Ability to customize report colors
• Exporting to PDF
• Ability to share dashboards with external stakeholders
• Free for Facebook with a single profile
• Higher plans give access to multiple social platforms

Cons

• Can be quite costly for each additional user

Tool Level

Easy to use

Usability

Beginner/Intermediate

Pricing

• Bronze: $55.11 (€49) per month
• Silver: $167.57 (€149) per month
• Gold: $280.03 (€249) per month
• Platinum: $729.89 (€649) per month

7. Sociality.io

Sociality.io is yet another social media management tool that comes with listening and competitor analysis capabilities for channels like Facebook.

With the social listening features, you can see who’s talking about things related to your industry and brand. This would help you identify your competitors better.

Additionally, the competitor analysis would help you deep dive into your competitors’ Facebook pages. Based on that, you can see where you stand and accordingly tweak your social media strategy to outrank them.

Key Features

• Head-to-head comparison with competitors
• Competitor content analysis to inform your content strategy
• Report preparation features for competitor analysis
• Easy to keep tabs on keywords related to your brand and competitors’ brands
• Historical data, publishing frequencies, and engagement rates, among other features available

Pros

• Easy to export reports and data
• Data presented well in charts and graphs
• Historical data gives better insight into the performance of your competitors
• Numerous metrics that can be tracked

Cons

• Restrictions for the size of the page you can add based on the plan

Tool Level

Moderately easy to use

Usability

Intermediate

Pricing

• Team: $60/month
• Business: $180/month
• Enterprise: Custom pricing

8. Hootsuite

Hootsuite is arguably the most used social media management tool out there. In addition to an array of other features, it offers a competitor analysis tool for multiple social platforms, including Facebook. What makes this tool worth your money and time is the fact that you can track every activity of your competitor right from your dashboard.

Hootsuite lets you easily set up custom streams on various topics of your interest and see who’s posting content related to those topics. You can also search for posts created by your competitors and see how they’re performing.

Key Features

• Possible to track keywords and topics
• Shows demographics, location, date, and more related to a post
• Integrations with social listening tools like Brandwatch and Talkwalker
• Alerts for mentions spikes

Pros

• Helps identify your competitors and other thought leaders
• Real-time overview of online conversations
• Easy to set up custom streams for focusing on essential topics
• Offers a free version

Cons

• Doesn’t offer very advanced competitor analytics features

Tool Level

Easy to use

Usability

Beginner

Pricing

• Free plan
• Professional: $49/month
• Team: $129/month
• Business: $599/month
• Enterprise: Custom

FAQ

1. Which tools are used for competitor analysis?

Some of the most popular Facebook competitor analysis tools are:

• Social Status
• BigSpy
• Socialbakers
• SocialPeta
• Sprout Social
• Fanpage Karma
• Sociality.io
• Hootsuite

2. How can I analyze my competitors on Facebook for free?

Some of the free Facebook competitor analysis tools you can are:

• Social Status
• Hootsuite

3. What are the best competitor research tools for Facebook ads?

Competitor analysis tools that you can use for Facebook ads include:

• BigSpy
• SocialPeta

4. How do I do a competitor analysis on Facebook?

To do competitor analysis on Facebook, start by selecting a reliable competitor analysis tool. Then, leverage it to find and track your competitors. Use the data collected from this to then inform and improve your strategies.

5. How do I analyze my Facebook page?

To analyze your Facebook page, you can leverage a Facebook analysis tool. It would help you understand how well your audience engages with your content and the overall growth of your page. Many competitor analysis tools can also be used to understand your performance as well.

Next Steps

Understanding your competitors on Facebook is key to growing your brand’s presence on the platform. Conducting competitor analysis helps you figure out your competitors’ strategies. You can then incorporate those insights into your strategies to further bolster your brand’s growth on Facebook.

These Facebook competitor analysis tools will help you do it all with ease. And if you need a reliable one that can help you do it all, you can get started with Social Status for free.

The post 8 Facebook Competitor Analysis Tools for Marketers (2022) appeared first on Social Status.

Instagram competitor analysis tools can provide you with the edge that you need to stay ahead of the competition. These tools will help you understand your competitors’ strategies and take inspiration from their successes and failures. You can use the insights provided by these tools to formulate a winning Instagram strategy.

You can also benchmark your performance against key competitors to track your share of the market and assess any threats if that changes. In the competitive environment of Instagram, you need to stay updated on what your competitors are doing if you want to succeed. Instagram competitor analysis tools can make that possible for you.

But which tools should you use?

Find our curated list of the best Instagram competitor analysis tools in the next section. You will also find their key features, pros, cons, price, and other details that you can use to make a choice.

Instagram Competitor Analysis Tools: Our Top Picks

If you’ve come this far that clearly means that you are considering investing in a good Instagram competitor analysis tool.

Congratulations! You have taken the first step towards improving your Instagram strategy and strengthening your social media presence.

In this section, we have curated a list of the seven best Instagram competitor analysis tools for you. Some of these are generic tools with numerous social media marketing and management features, while others are specialized competitor analysis tools. Some are social media analytics tools with Instagram competitor analysis features.

You can compare their features and price to decide which one suits your needs the best.

1. Social Status

Social Status is one of the best Instagram competitor analysis tools on the market today.

It allows you to check all recent competitor posts in one beautiful dashboard and take inspiration from their social media strategy. You can also track their preferred content types, posting frequency, and other content strategies.

Want to know the best part?

This is one of the rare tools that not only provides in-depth competitor analytics but also allows competitor benchmarking. So, you can track your performance with those of your competitors side-by-side, in a visual and easy-to-understand manner.

Another great thing about this tool is that you can get historical data for your competitors. The duration differs from plan to plan, so you can choose according to your needs.

Overall, it is a complete Instagram competitor analysis tool that provides everything you need to stay ahead of the competition.

Key Features

• In-depth competitor analytics
• Side-by-side competitor benchmarking
• Reaction sentiment tracking
• Competitor social media content feed
• Visual representation of data
• Historical competitor data
• Influencer analytics
• Profile analytics
• Ads analytics
• Customized reports
• Whitelabel reports

Pros

• End-to-end Instagram analytics
• Benchmarking of multiple competitors at once
• Flexible monthly billing, no lock in contracts
• Free plan with one-month historical data
• 14-day free trial for Pro and Starter plans

Cons

• Covers multiple social media platforms, no separate plans for just Instagram

Usability

Easy to use

Level

Beginner/Intermediate/Expert

Price

A free plan is available with certain basic features. A 14-day free trial is available for Pro and Starter plans:

• Free
• Pro – $26 per month, billed annually
• Starter – $179 per month, billed annually
• Business – $359 per month, billed annually
• Corporate – $539 per month, billed annually
• Enterprise – $1,349 per month, billed annually

2. Sprout Social

Sprout Social is one of the popular social media analytics platforms and a noteworthy addition to this list of Instagram competitor analysis tools.

This is also one of the complete social media analytics platforms, not specific to Instagram. However, it does offer some Instagram competitor analysis features.

You can use its Instagram analytics tools to gather insights into the Instagram performance of any competitor. You can also compare multiple competitors at once and benchmark your performance against theirs.

It also offers a social media listening feature that allows you to track online mentions of your brand or your competitors. You can also conduct sentiment analysis and see what people think about your competitors.

Key Features

• A complete social media analytics package
• Competitor benchmarking
• Social media listening
• Social media management
• Competitor reports for Instagram and other platforms

Pros

• Provides social media listening as well as analytics functionalities
• Good for end-to-end social media marketing and management
• Offers a 30-day free trial for all plans

Cons

• Generic tool, not specialized in advanced Instagram competitor analytics
• No free plan

Usability

Easy to use

Level

Beginner/Intermediate

Price

It offers a 30-day free trial with all plans. Here are the plans it offers:

• Standard – $89 per month, billed annually
• Professional – $149 per month, billed annually
• Advanced – $249 per month, billed annually

3. Falcon.io

This is basically a social media marketing and management tool that provides an in-depth competitor benchmarking feature. That is what makes it eligible for ranking in this list of top Instagram competitor analysis tools.

You can use this to compare your performance against your competitors on Instagram metrics like follower growth, the number of posts, engagement, etc. If you want a quick and easy way to compare your performance with competitors, then this is a good option for you.

What else? You can also analyze a particular competitor’s content strategy, including top posts and hashtag usage, to fuel your own strategy.

Key Features

• Competitor top posts analysis
• Competitor content strategy analysis
• Share of voice
• Competitor benchmarking
• Hashtag analysis
• Audience size metrics
• Historical data
• Unlimited reports

Pros

• In-depth competitor analysis and benchmarking
• A 14-day free trial for the Essentials plan

Cons

• Only two plans, not many options to suit different needs
• Can be slightly expensive for people who have only basic requirements and don’t need the entire suite of social media tools
• The price is not disclosed for the full suite of tools and features

Usability

Moderately easy to use

Level

Intermediate/Expert

Price

It offers a free 14-day trial, but only with the Essentials plan. Here are some more details about its plans:

• Essentials – $108 per seat, per month
• Full Suite – Contact for details

4. Brand24

Brand24 is most popular as a social listening tool, though it has features that can help you with Instagram competitor analysis as well. That’s what makes it a contender in this list of the best Instagram competitor analysis tools.

You can use it to track online conversations related to and brand mentions of your competitors. You can also do sentiment analysis to see what the public opinion is about any competitor.

It also provides a profile analytics feature so you can get insights into your or your competitors’ Instagram performance metrics.

What more does it offer? You can track particular hashtags and see who is using those and how.

Key Features

• Profile analytics
• Social media listening
• Hashtag tracking
• Sentiment analysis

Pros

• Offers a 14-day free trial
• Has multiple plans to suit different needs

Cons

• Does not provide in-depth Instagram competitor analysis or benchmarking like a specialized tool

Usability

Easy to use

Level

Beginner/Intermediate

Price

It offers a 14-day free trial and customized plans if the current plans don’t meet a client’s requirements. Here are the standard plans that they offer:

• Plus – $49 per month, billed annually
• Premium – $99 per month, billed annually
• Business – $149 per month, billed annually
• Max – $249 per month, billed annually

5. Sociality.io

Unlike many other tools on this list of Instagram competitor analysis tools, this is a specialized competitor analysis tool. You can use this to track the performance of your competitors across social media platforms.

It allows both in-depth profile analytics as well as competitor benchmarking options. If you’re looking for no-frills social media competitor analytics, then this is a good tool.

However, if you prefer getting add-on features for similar pricing then there are other options on this list that you can consider.

Key Features

• Profile analytics
• Competitor benchmarking
• Sentiment analysis
• Social media monitoring
• Report automation

Pros

• Offers end-to-end social media competitor analysis
• Has a 14-day free trial option
• The basic plan starts at a nominal price

Cons

• There’s a limit on the number of users and social media accounts and costs can rise rapidly with additional users or profiles

Usability

Easy to use

Level

Beginner/Intermediate

Price

It offers a 14-day free trial option. Here are the plan details:

• Personal – $15 per month, billed annually
• Team – $60 per month, billed annually
• Business – $180 per month, billed annually
• Enterprise – Customized

6. Socialbakers

Socialbakers is a social media intelligence gathering tool that can be used for Instagram competitor analysis. You can use it to analyze the market, your audience, and your competitors.

Its competitive analysis feature allows you to compare and benchmark your Instagram performance with that of your competitors. This Instagram analytics tool also provides a visual comparison, making it easy to gather insights and improve your strategy.

Other than that, you can also use its social listening capabilities to track mentions of and conversations about your competitors. This real-time monitoring allows you to stay on top of things and not miss anything important pertaining to your competitors.

Key Features

• Social listening
• Audience research
• Sentiment analysis
• Competitor analysis
• Share of voice analysis
• Competitive benchmarking
• Historical data

Pros

• Provides unified social media intelligence, across platforms
• Analyzes not just competitors but also your audience and the market

Cons

• Only two plan options
• Price is not disclosed on the website

Usability

Easy to use

Level
Beginner/Intermediate

Price
The price for both the plans (Essential and The Complete Socialbakers Solution) is available on request. Book a consultation to learn more.

7. Hootsuite

This is another generic social media marketing tool with analytics and social listening capabilities. It has several features that help with competitor analysis, which is why it made it to this list of the best Instagram competitor analysis tools.

Want to know what these features are? Well, let’s start with its social media monitoring feature that allows you to track online activity around your competitors’ brands. It also enables you to set up a custom content feed to stay updated on all online activity related to a topic, your industry, or your competitors.

It also offers a feature called “Competitor Report”, where you can get all important metrics pertaining to your competitors. You can track things like the number of Instagram posts, engagement, follower growth, etc. Other than that, it also has social media management and advertising functionalities included with its plans. So, if you are looking for a complete suite of social media tools and don’t mind paying more for them, then you can consider this option.

Key Features

• Social media monitoring
• Custom content feed
• Sentiment analysis
• Real-time audience insights
• Trends analysis

Pros

• An all-in-one social media solution
• A limited-feature free plan is also available

Cons

• No free trial with the Business plan
• Does not provide in-depth Instagram competitor analysis and benchmarking
• Most advanced features are only available with Business or Enterprise plans

Usability

Easy to use

Level

Intermediate

Price

Hootsuite offers a free 30-day trial with its Professional and Team plans. For the Business plan you can get a demo, but no free trial. The Enterprise plans are completely customized according to a client’s needs and have custom pricing as well. Here are the plans it offers:

• Professional – $49 per month, billed annually
• Team – $129 per month, billed annually
• Business – $599 per month, billed annually
• Enterprise – Custom pricing

FAQs

1. How do you analyze competitors on Instagram?

You can analyze competitors manually by tracking their latest posts and engagement rates. This, however, takes a lot of time and effort and is not always feasible.

A much better way to do this is to use Instagram competitor analysis tools. These tools allow you to conduct in-depth profile analytics, competitor benchmarking, social media monitoring, and more.

Here are the top five Instagram competitor analysis tools that you can choose from:

• Social Status
• Sprout Social
• Brand24
• Sociality.io
• Socialbakers

2. Which are the best Instagram competitor analysis tools?

There are many Instagram competitor analysis tools in the market and each provides something different. So, what’s best for you may differ from what’s best for others.

Here are our top picks for the best Instagram competitor analysis tools that you can choose from:

• Social Status
• Sprout Social
• Brand24
• Sociality.io
• Socialbakers
• Hootsuite

Some of these are generic all-purpose social media tools, while others are specialized competitor analysis tools. Compare and contrast their features and then make your decision about which tool is the right fit for your brand.

3. How do I audit my competitors on Instagram?

You can use a tool like Social Status to do a complete profile analysis of each competitor. This will allow you to understand how they are performing and what content strategy is working for them.

You can even use this tool to benchmark your performance vis-a-vis your competitors. This will help you identify areas for improvement and perform better on Instagram.

4. How do you analyze your social media competitors?

You can analyze your social media competitors using competitor analytics tools like Social Status. It can help you track, measure, and benchmark the performance of several competitors, across different social media platforms.

The best part is that you can do all this from a single dashboard and create customized social media analytics reports using metrics that are important for your business.

5. What tools can you use to investigate the latest competitor activity?

Many of the Instagram competitor analysis tools mentioned in this post track and monitor competitor activity on social media.

Social Status, for example, provides a customized content feed where you can see all recent posts by your competitors. You can keep track of competitor activity from there and even analyze how much engagement they are getting on each post.

Next Steps

Analyzing your competitors can make all the difference between success and failure for your Instagram marketing efforts. Instagram, after all, is a highly-competitive platform where millions of businesses compete for audience attention.

You can, of course, create stellar content to make yourself stand out, but that’s not always enough. By doing a thorough Instagram competitor analysis you can learn what’s working for your competitors that you can replicate for your business.

The Instagram competitor analysis tools mentioned above are some of the best in the market. Compare and contrast their features and price to determine which one suits your needs.

Have any further questions on which of the Instagram competitor analysis tools is best for you? Feel free to leave a comment in the comments section below.

The post 7 Instagram Competitor Analysis Tools You Should Know in 2022 appeared first on Social Status.

Social media analytics is data that tracks how users interact with your social channels like Facebook, Instagram, Twitter, YouTube and LinkedIn. This can include simple metrics such as the number of followers and how this grows over time. But analytics can also include more complex metrics such as user engagement at different times of day, average engagement rates across different types of posts and much more!

Social analytics are powerful because they make everything you do on social media measurable. This allows you to measure what works and what does not. Measuring and optimizing are the key pillars of any successful strategy.

In this post, we will explore how your small business can use social analytics effectively. Try the tips listed below and you can make your social analytics work for you.

1. Set clear goals with metrics and KPIs

This may sound obvious, but understanding metrics and KPIs is incredibly valuable. Setting KPIs comes down to your answers to what’s important for your social media efforts. Do you want to increase followers, boost engagement, optimize ad spend? Setting a goal like “boost our social followers” is too vague. You need hard numbers to set the parameters of what success will look like.

Example: increase average post engagement by 3% by the end of the year.

So why is this KPI better? It’s specific and gives you a clear target to aim for. Your efforts can be measured in terms of moving towards this goal or away from it. KPIs should be fluid, especially when starting out. Map out some ballpark figures and use them to track your performance over time. You can even benchmark your performance against industry social media benchmarks.

Hint: Social analytics software such as Social Status makes this process much easier by extracting the data and automatically creating reports for you.

2. Start with the easy wins

What do we mean by easy wins? An easy win is something that doesn’t take much effort but has a large effect. This could be something like increasing your post frequency, changing the time of day you post, or altering the number of hashtags you use. Small tweaks like these can yield big results.

The question is how to find them? Manually these can be quite hard to spot, but there is some great software out there like Metigy that can find these automatically. Starting with these easy wins sets you up for success. Especially when starting out as a small business, getting regular and tips can help you stay on track.

3. Monitor user engagement to optimize post time

The time you post your content can have a massive effect on engagement rates and reach. You don’t want to spend ages crafting great content only for it not to get the reach it deserves. The same is true for paid content and maximizing ad spend (more on that below.)

In general, you should post at times when most of your target audience is online and engaged. This will maximize your potential reach. Social analytics software can find the optimum post time for you based on your social channels.

4. Track hashtags and content performance across your channels

The typical small business has a lot to keep on top of; YouTube, Facebook, Instagram, Twitter and LinkedIn analytics – that’s a lot of data. But you need to know what content works on each channel, so understanding this data is important.

Social media analytics software is highly valuable because you can see all your data in one place rather than constantly switching between accounts. Most good analytics software allow you to create custom dashboards and social media reports, so you can see the important insights at a glance.

5. Use insights to improve content over time

Ever wondered if your posts would have performed better with a different image or caption? If you have a social analytics solution in place you can measure content performance.

How? Data takes the guesswork out of improving content: Tweak your content and see if these changes improve engagement rates. For example, you may see that your users love inspirational quotes – find what your users love and try to include this in your future posts.

6. Gain an edge by tracking your competitors

One of the best ways to succeed on social media is to emulate other successful channels. This means understanding what your competitors are doing. Tracking this manually is time-consuming and resource-draining.

Some social media analytics software can automate competitor monitoring and often offer a gold mine of information. These insights can help you to boost your own social channels.

7. Optimize ad spend by knowing what works

Ads Analytics can tell you what paid content is working and what is not. But how is this information useful? When it comes to paid ads, you want to ensure you are only boosting content that resonates with your audience.

Try sharing the content organically and use social analytics to identify high-performing pieces. Over time you will be able to see what content is resonating well and can be confident of putting ad spend behind it. A data-driven strategy will increase your ad engagements and ad spend ROI.

8. Save time by automating your reports

When part of a small team, it’s important to optimize your time. However, it’s also important that your team has access to clear accurate reports. You don’t want to waste time scrolling through files or collating data across your different social channels.

With a social media software solution in place, you can report on all your social channels in one place, at the push of a button. You can have that report ready in seconds not hours.

Try for free the award-winning Metigy social media platform

Harness the power of social media analytics today

These tips should help you kickstart your social efforts. Social analytics can unlock insights and help you expand your reach and boost engagement.

The post 8 Social Media Analytics Tips for Small Business appeared first on Social Status.

It is no surprise that Instagram, LinkedIn, and Facebook still remain the go-to channels for social media lead generation. Since the digital pivot, there is so much more competition than ever before which is why lead generation and nurturing is crucial to one’s business. This is not to be confused with social media engagement. They are actually different things that work together. Engagement is the process of “engaging” with followers and non-followers by doing common things such as liking, commenting, watching stories, and replying to stories.

Social Media Lead Generation is the process of starting thoughtful conversations with followers and non-followers by using a targeted strategy to find your ideal prospects and nurture them towards conversion.

Social media lead generation is also used to find the people that are hiding within your followers to then nurture and convert in one way or another. Whether that be a freebie opt-in or a paid offer. I call lead nurturing the process of, “loving on” but technically it involves conversing and getting to know the target audience you’re bringing in so that there is NO cold pitching. Cold messaging isn’t cute and it isn’t going to land you clients or customers.

Right when the pandemic started, the field of Instagram engagement blew up! It was always there but all of a sudden, everyone needed it. It became a saturated market where it was everyone for themselves and only the best would survive. Have you felt like this while being on social media? Like every profile you see is optimizing for “engagement”?

As a result, some people’s followings drastically increased. Yet, the most common thing I saw happening, was flat growth. So many people are waiting for a magic reach out from new followers. They think if they create a killer piece of content, that people are just going to purchase or ask how they can work with them. The thing is, it won’t just happen. The algorithm won’t show us content from everyone we follow and we can’t see people’s posts on our main feed if we aren’t following them. This is where lead generation and nurturing come into play.

Every successful business I’ve come across on Instagram, Linkedln and Facebook have all three of these things working for them. For a well-oiled machine to work, you need all of the parts to work in sync. So, how do you ensure you’re utilizing every platform in the best ways while also making sure that you’re not only growing your following but also your business? You use strategy!

Here is how I go about mine. First, I ask myself these three questions:
1. WHO are you wanting to serve?
2. WHERE are they hiding?
3. WHO are they serving?

After you have answered these questions, you can engage with the people you follow. I love to start the social lead generation and nurturing process at home (AKA: with the people who are already following me). After all, these people are the ones who have stuck around and in the end, they are there for what you have to offer. They are likely just waiting to reach out until trust has been built. Once you have worked on the home front, you can then extend your outreach to non-followers.

This means going out and engaging with your target audience, then nurturing them. My favorite place to do both kinds of nurturing is in the DMs. By getting into people’s direct messages, you are able to attract their attention more so than simply leaving a comment. When watching a story they’ve published, reply with something thoughtful and try to ask an open-ended question at the end.

Throughout the entire conversation, you want to ask questions that are thoughtful and provoking. The reason we ask open-ended questions and really try to keep conversations going with thoughtful conversation, is because you want to build their trust. You want that human element. I am a firm believer that if someone wants to work with you, they will. Often, it just takes building their trust. Remember, Instagram and the other platforms are SOCIAL. They are full of people who are craving connection. You want to make sure that they are so much more than just a name on a screen. Get to know them on a deeper level, so that you can actually help solve their problem.

Now that you have some good information under your feet, I want to dig into the different social platforms. Let’s start with my personal favorite, Instagram.

Instagram Lead Generation

The goal is to get people into the DMs. The most effective way to do this is through Instagram Stories, for now. As mentioned previously, watch their Stories and reply back with thoughtful, open-ended questions.

Facebook Lead Generation

Now, let’s dig into Facebook. My favorite and most effective tip for utilizing this platform for lead gen is Facebook Groups. I always join Groups that are filled with potential clients and leads and will help me grow. Then, I engage with the people on their group posts. I’ve learned that posting isn’t as effective in the groups unless you have a killer freebie to share.

LinkedIn Lead Generation

Lastly, LinkedIn. This platform is all about connections. Literally. I love that. So, this is where you combine some Instagram and Facebook techniques. You want them to know that you’re serious about making connections and getting to know them. So, I like to make sure I’m in front of their faces and in the back of their minds by commenting on my target audiences’ posts, liking their posts, and then liking and responding to the other comments on the post. If you see an amazing comment from an ideal client, then you can send them a message and reference the post. Start a conversation that way. LinkedIn now supports the Stories format so watching those and referencing something your target audience publishes is going to be helpful for you as well.

One more great way to connect with leads on LinkedIn, is to see who’s checking out your profile and repeating the liking and commenting and then connecting with them in the messages as well.

WOW, that was a lot! I hope you are feeling good and not too overwhelmed. The thing with social media lead generation and nurturing is, it isn’t speed dating. It takes time and effort, but in the end the results are amazing. Connections are built and natural selling occurs. Which is everyone’s goal when selling on social platforms. We want to make sure that we are taking the time to get to know people like we would if we were in real life.

I always try and think of it like this; if you were walking down the street and you saw someone who could use what you’re selling, would you just immediately go into the sales pitch? Or would you start a conversation, be relatable and try to build the person’s trust first? See what I’m doing here? I want to emphasize just how important human connection is and why ‘slow and steady’ always wins the race.

The very last tip I want to leave you with is this: Make sure that you’re not treating your new followers as just a little blue button. Make sure that you’re checking them out, one by one and personally welcoming them. This can be through a Story reply or a welcome message. Whatever it is, let them know they are seen. This makes such a huge difference. If you’re one of those people who gets hundreds of followers a day, then this may not be possible. Just do what you can! Send them a welcome DM prompting new people to answer a question. Something that lets you know a little bit about them! Keep an eye on your social media analytics and make sure your new followers are from countries and/or cities that are relevant to your business.

In the end, we all want to make money during this crazy time but we also want to be a kind human. So, let’s bring the personal element back to social media.

Hayleye Edwards is a wife, Mama and high-touch Lead Generation and Nurture Strategist at Hayleye Edwards CO. She empowers entrepreneurs to release the hassle of social media lead generation and the DMs with her targeted and personal natural selling strategy, so they can focus on the parts of business that they love. Hayleye runs the Instagram Isn’t Speed Dating Course which teaches you everything you need to know about Instagram lead generation and lead nurture.

The post Social Media Lead Generation: How to Achieve Natural Selling with Social Media appeared first on Social Status.

It’s 2022 and Facebook Insights still doesn’t support the ability for Page Managers to create monthly PDF reports, let alone PowerPoint reports. But not to worry, this is where a good Facebook report template in combination with a social media analytics platform can save your organization or agency a lot of time and money while providing real value that your stakeholders will recognize and appreciate.

Most digital marketers need to report monthly or weekly. Some marketers say they spend upwards of 8 hours per week compiling reports. This is insane. In this article, we’re going to take a look at how to create a comprehensive Facebook Report Template in 2022 and then automate it so you don’t have to manually create it each time.

7 Sections To Include In Your 2022 Facebook Report Template

Depending on its purpose, a Facebook report can be anything from a PowerPoint presentation to a simple spreadsheet listing raw numbers. If you aren’t sure where to start, take a look at the recommended outline below and feel free to mix and match the sections as you see fit.

1. Executive summary

Begin your Facebook report by setting the scene with a brief summary showing a “full-funnel view”. The concept of the funnel is from the advertising industry and was coined in the 1960’s as a way to represent the concept of reach lots of people, getting them interested in your product/service and pushing them down the funnel to the sales or conversion point. Here we can see all the six top-line metrics with some secondary metrics listed underneath (click each metric for more info):

1. Impressions: the total number of times posts were seen
2. Page Likes (ie Followers): the number of Fans on the last day of the report month
3. Engagements: a roll-up metric consisting of 8 individual metrics
4. Engagement Rate on Engagements: Engagement Rate based on the above Engagements metric divided by Reach
5. Reactions, Comments, Shares (RCS): Also known as Interactions
6. Engagement Rate on RCS: Engagement Rate based only on the above 3 metrics divided by Reach

Why are there 2 Engagement Rates?! 

Facebook calculates Engagement Rate (ER) as Engagements divided by Reach. But as we saw above, Engagements is a roll-up metric consisting of 8 (!) individual metrics. This makes your Engagement Rate quite inflated. Below you can see an ER of 44.58% which is nice and impressive but in reality, most marketers prefer to calculate ER based on the 3 publicly visible metrics: Reactions, Comments and Shares. Doing it this way, provides a much more (realistic) 6.52% Engagement Rate.

2. Facebook Posts

Next, put your top-performing posts up-front, especially if you have visual stakeholders. This brings your content to life so they can see each individual post as it would have appeared in the News Feed. Include Interactions and Engagement Rate (based on RCS) as your primary metrics on each post. This helps your stakeholders to focus on the post creative and copywriting. Provide some insights about why you think these posts were more engaging than others.

3. Facebook Page metrics

The next few slides of your Facebook report template should focus on each part of the funnel broken out on each slide:

• Reach and Impressions
• Engagement
• Video Views
• Link Clicks

On the left side of the slide list all the related metrics for that part of the funnel. In this example for Reach & Impressions, we can see Impressions is broken down int both organic and paid. At the bottom-left is Organic Reach Rate (ORR) which represents the average percentage of fans (ie: followers) who saw posts organically. In the middle of the slide, the top post by Reach is displayed. Then, on the right side of the slide, the charts show historical performance over the 2 previous months. This importantly gives context about how this month’s performance compares:

4. Facebook Page growth

After presenting the key metrics and insights of your post-performance, it’s time to highlight your page growth and breakdown where your audiences are by country and city. Top-line growth stats are shown on the left including New Page Likes, Unlikes and Growth Rate (GR). The Country and City tables show the breakdowns in the 2nd column of the total audience but the 3rd column is of potential interest since it shows the fans gained or lost from each country and city in the month:

5. Facebook Ads Analytics

For marketers who spend money on Facebook Ads, it’s important to showcase the ROI from your activity. Breakdown each ad objective by it’s primary metric. In the example below you can see Link Clicks and Landing Page Views are the primary metrics for the “Link Clicks” ad objective.

6. Facebook Competitor Analysis

Benchmarking and metrics go hand in hand. A Facebook metric in isolation is meaningless unless it’s comparable historically or competitively. Of course, not all metrics can be benchmarked competitively – you’re limited to just the public metrics (Reactions, Comments and Shares) for competitive benchmarking.

Use Competitor Analytics to benchmark the performance of your posts against competitors (or simply any other pages that speak to the same kinds of audiences). Remember, Engagement Rate (ER) is based only on RCS (Reactions, Comments, Shares) in a competitive context. Don’t forget to show the highest engaged posts published by competitors too:

7. Other Facebook metrics

If it’s relevant to your organization, leave some room in your Facebook Report Template to report on other types of success. Here are some extra areas you may need to report on:

• Insights from social media listening (social media monitoring): use a social listening tool like Awario to find public mentions on social media sources including Facebook pages and groups
• Facebook customer service: for some organizations, Facebook is a key customer service tool for responding to customer questions, comments and complaints. Use a tool like Profile Analytics to report on your Facebook Inbox stats like: Total Conversations, Response Rate and Average Response Time. If you use a 3rd-party live chat software, these tools sometimes provide native analytics too
• Facebook check-ins: for bricks and mortar businesses, use Facebook Insights to track your Facebook check-ins from mobile visitors at your location

Download the Template

Take your Facebook reporting to the next level by downloading the free PowerPoint Social Media Report Template which enables you to bring other social media channels into the report (like Instagram and YouTube) and summarize your multi-channel performance.

Tips For Creating Comprehensive Facebook Reports

Follow these tips to make sure your Facebook Report Template impresses your boss or clients:

• Lock in your report cadence: You need to decide on the appropriate frequency of your reports. Most businesses choose to produce Facebook reports either monthly or weekly. However, it’s really up to you and your stakeholders as to what time interval works best. You can also report fortnightly or quarterly too. Some marketers are making the switch from monthly reporting to 28-day reporting (4x ISO-standard weeks) – this is actually the best since monthly reporting can be skewed due to the different number of days in each month and the position of the weekends within each month.

• Know your audience: Before putting together a Facebook report template, you need to think about who’s going to look at it. Is the report meant for your marketing team, your boss, or your client? It may be a good idea to create multiple report templates to suit different purposes or people.

• Keep it simple: Your Facebook Report Template should be easy to follow and visual. Don’t go overboard with unnecessary details and in-depth analysis UNLESS your stakeholders specifically request this.

• Make social media reporting visual: If you want your reports to shine, go beyond a simple table of numbers. Instead, focus on the visual representation of your data with graphs and charts. Put your posts front and center within the first few pages of the report too.

• Focus on performance vs goals: Facebook can be used to drive sales, awareness, leads, engagement, and more. Make sure to remain focused on the social media metrics and KPIs that matter most to your business.

Automate your Facebook Reporting

Without a doubt, building monthly Facebook reports is the best way to keep track of your results and improve your Facebook strategy. Rather than starting a report from scratch every time, using a well-planned Facebook Report Template will save you a lot of time and effort and enable you to gain valuable insights into your social media performance.

To simplify your social reporting even further, use a social media analytics tool like Social Status to help automate your social media reports and eliminate the need for spreadsheets, screenshots, and manual counting. Sign up for free today.

The post What Metrics to include in your Facebook Report Template in 2022 appeared first on Social Status.

Although it feels like we’ve lived with social media for decades, it was only 6 years ago that social and digital ad spend overtook television:

But that moment represented a fundamental paradigm shift in global media. Interestingly, every 50 years a moment in time occurs that heralds a new era of media. It’s been happening like clockwork since the 19th century.

There’s no doubt we’re in the social media era right now and we’ll continue to be for at least the next 40 years.

The world currently has over 3.78 billion social media users as of 2021. This number represents a 5% increase from a year ago. The existing incumbents (Facebook, YouTube, et al) are growing rapidly in the developing world but have stopped growing in the developed world. You could almost say they’ve acquired everyone they can. Growth in the developed world is with the emerging channels (TikTok, Triller, Byte and others).

To combat the onslaught of new channels, the incumbents are spinning up new media formats and have been doing so for some time. Instagram being the best example of this, having evolved over time from a simple photo-sharing app and expanding with videos, then Stories, then IGTV and now Reels.

Marketers in 2021 need to pick their battles while also keeping a close eye on trends especially in user behavior. So with that in mind, let’s run through these 8 tips for how marketers can optimize their social media strategies in 2021:

1. Sign up to every new channel, use every new media format

I don’t mean as your organization. I mean you personally.

I don’t get it when social media strategists say things like “I’m not on TikTok”. Umm ok, so how are you going to keep across social media trends then? How are you going to understand what people find interesting? How will you keep your finger on the pulse? Even if the channel isn’t relevant to your brand, you can find inspiration in the most unlikely places, plus it might be relevant for a future role.

Here are just a handful of emerging social channels planning big things in 2021:

• Triller: likely to be TikTok’s main contender (along with Instagram Reels)
• Byte: super creative “video communities” from the same makers as Vine (originally dubbed “Vine v2”)
• Clubhouse: the iOS-only audio chat app has been big on the hype but too slow to scale. The opportunity with audio chat for marketers will likely come with the clones…
• Twitter Spaces: Twitter’s Clubhouse clone
• Facebook’s soon to launch Clubhouse clone
• Dispo: from YouTuber David Dobrik emulates a vintage disposable camera where you can’t see the photos you’ve taken until the following day when they’re “developed”
• Vero: the app launched originally in 2015 but it’s now back in 2021 with their v2 and self-proclaimed “biggest update ever”
• Bebo: (yes, that Bebo!) is back baby but who knows what’s in store for one of the oldest social networking sites in 2021 – let’s see
• Parler: the divisive “right-wing Twitter” channel which was deplatformed after the US Capitol insurrection is back in action. Millions of people have Parler accounts and while it’s heavy on politics and Trump discussion, it’s nonetheless a fast-growing social media channel and we need to stay across how these channels work and how they engage people

The same goes for new media formats, like when Instagram launched Reels. Sure we all hated on it initially, but you’ve gotta try it out, understand how it works and know its pros and cons.

2. Figure out the KPIs that matter

Like any other marketing strategy, social media marketing must begin with the end in mind. Many potential social media metrics come into play when measuring social media success. Your KPIs need to support your business objective. So defining your business objective is step 1. Then, you can decide on which KPIs best represent success of your business objective.

For objectives at the top of the funnel, your KPIs will be reach, impressions or video views. One of my personal favorite social metrics is Organic Reach Rate. For mid-funnel objectives you’ll be looking squarely at engagement metrics and for bottom of funnel objectives, you’ll be looking at clicks and conversions. Of course, you might end up with a full-funnel objective and you’ll need to measure and report on all metrics through the funnel.

If you connect KPIs to your business objective you’ll be able to achieve agreement on your strategy with clients or stakeholders much more effectively. With that done, it’ll be easier to then execute the strategy and drive the KPIs.

3. Use social media analytics to inform social strategy

Social media analytics doesn’t have to be confusing or time-confusing. Measurement aside, sometimes the basics like delivering social media reports can be a cumbersome exercise. But social analytics and insights are highly valuable to an organization’s social media strategy. To curb this recurring issue, find a social analytics tool that can help simplify, streamline, and structure analytics in a way that answers more questions than it creates.

Social media activity is best optimized when it’s informed by data insights derived from social media analytics. Social metrics show exactly how people react to your content and subsequently how this affects your success. Social media reporting provides a clear picture of how all social media activities are going, but it doesn’t have to be time-consuming. Use a social media reporting tool to automate report delivery, analytics, and insights. But if you’re stuck in manual hell, then at least our social media reporting template will help! Download it in PowerPoint format or save it to Google Drive.

4. Co-create & curate

For some marketers, their social media strategy may become less about the actual creation and more about co-creation with customers, ambassadors or internal influencers. With the rise of the “creator”, organizations have so many potential opportunities to collaborate with others (humans or other brands) to tell their brand story. On social channels popular among creators like TikTok, Snapchat, Instagram and YouTube, we’re seeing more brands taking a back seat and opting to work with creators and influencers on content campaigns.

Influencer marketplaces have sprung up to help you find influencers or micro-influencers to work with. Facebook itself, wants in on the action and have launched their own Brand Collabs Manager product inside Business Manager to help you find Facebook and Instagram influencers or Facebook Group admins to partner with on your next campaigns.

You should look internally first and try to identify staff members or loyal customers who are active on social media that you can collaborate with. You can also use social media listening to identify opportunities to curate content relevant to your industry or niche.

5. Double down on video content

More and more, video content is becoming the future of social media consumption – specifically portrait video thanks to Snapchat, TikTok, Instagram Stories and now Instagram Reels. It’s likely that by 2022, 82% of the global internet traffic will come from video streaming and downloads. But even as the volume of video content increases, the attention spans of consumers seems to be shortening which is why it’s really important to focus on the first 5 seconds of your video content – make those first few seconds as impactful as possible.

I spoke to Ticker TV about how marketers and businesses need to be optimizing for portrait video:

The rise of TikTok remains the best case study scenario to prove that point. Social media trends for 2021 show TikTok on a trajectory to continue to grow massively in 2021.

One of the many unique features of TikTok is how it’s centred around remixing and spinning off video trends. So anyone who wants to leverage the power of TikTok needs to start thinking about how they can create portrait video content that adds value to audiences and promotes their brands, products, and services whilst still using the channel authentically.

6. Have a content plan and schedule your content

One of the more important social media strategy tips for business is to ensure that a social media content plan is in place. With a content plan, marketing teams can better present social media content schedules to decision-makers and get approval on content posting faster. This practice also ensures consistency in social media posting, which remains a large factor in optimizing for the latest News Feed algorithms.

How to become a big content creator:

• Be consistent—obsessively so.
• Make content you yourself enjoy.
• Learn how growth works on your channels.
• Build an engine for repeatedly sourcing novel content ideas.
• Refine your eye and taste for which content patterns to mimic.

— Julian Shapiro (@Julian) January 9, 2021

One way to create a social media content calendar is to use social media management software that plots out, schedules and publishes content as needed. Check out this social media management software guide to see what options you have for management tools.

7. Learn from competitors

Learning how to perform social media competitor analysis is another important practise that could accelerate your brand’s social media channels into success this year. Through the use of social media analytics tools, teams and marketers can take away key insights from what their competitors are doing- what content pillars they’re using, how they formulate their copy, what media types they use, which social channels they’re active on, how often they post, and so on.

A deep dive into social competitor analysis can tell a marketer much about what trends to leverage based on the success of their competitors. But that’s not to say that analyzing your competitor is an easy task. Studies show that marketers often spend up to eight hours weekly compiling social media reports. Marketers can automate this process with a social media analytics tool that encompasses competitor analytics. Several tools on the market can do this including Social Status.

8. Get ready for social commerce

In the past few years, social commerce has exploded, especially accelerated in 2020 as a result of global lockdowns. To date, 87% of e-commerce shoppers believe social media helps them make a shopping decision.

For instance, I recently wrote about how Instagram’s bet on Shopping, was one of the biggest changes they’ve have made to the app’s navigation bar the last 10 years. By placing the Instagram Shop Tab front and center in the nav bar, Instagram has sent a clear signal to the market about where they’re investing their resources. For businesses selling online, Instagram could be a key driver of revenue growth in 2021. We expect shoppable content, curated shopping lists and shoppable trends to continue growing through 2021.

What does your social media strategy look like in 2021?

Despite recent controversies, social media won’t be going away anytime soon. As organizations continue to adjust to the fragmenting landscape, social media will play a bigger role in the way companies market their products and services.

Winning on social media in 2021 could very well make or break many small businesses. We wish everyone the best and hope that these tips can help you thrive amidst a changing world. Let us know what you think on Twitter @socialstatusio.

The post 8 Tips for building your Social Media Strategy in 2021 appeared first on Social Status.

The social media report template you’re using from 2 years ago probably won’t cut it either because social media evolves at a break-neck pace with metrics being deprecated or replaced, new channels emerging, new media formats launching and user behavior evolving in realtime.

That’s why we’ve created this 2022 Social Media Report Template containing all the vital metrics and measurements for Facebook, Instagram, YouTube, Twitter and LinkedIn. Best of all, it’s in PowerPoint PPTX format so you can edit it, remix it and make it yours!

Browse the full social media report template on Slideshare:

Step 1: Download the 2022 Social Media Report Template

This Social Media Report Template is based on a monthly calendar format. The majority of social media marketers report to their client or management on a monthly calendar basis.

Once you’ve downloaded the template, we’ll step through each part of the report to show you how to build it and importantly how to explain each section to your boss or client. We’ve also got a great article specifically about delivering social media analytics reports too.

Save the PowerPoint template to your desktop and each time you create a new social media report, remember to select “Save As” so you retain a blank version of the template.

Or if you prefer the Google Slides version of the social media report template just hit the button below to save it to your Google Drive:

Step 2: Connect your Social Media Pages and Profiles

Login to Social Status and click Profile Analytics.

Wait, you don’t have a Social Status account?! No problem. It only takes a few seconds to sign up.

Once you’re in, simply connect your Facebook Pages, Instagram Business Profiles, Twitter Profiles, YouTube Channels or LinkedIn Company Pages. We’ll then fetch all your posts back in time and in a few moments you’ll be ready to start building your social media report.

Step 3: Fill out the Social Media Report Template

Let’s run through each section of the report template and explain how its put together.

Multi-channel Executive Summary

This is arguably the most important slide in your report:

Depending on your client or boss, this may be the only slide they end up reading. In fact, in some organizations, they only share a single-page report with stakeholders. We need to remember that not everyone in the organization will be as interested in the full report as you or those in the social media team. There’s nothing wrong with this, it’s just a matter of presenting a report which meets the content expectations of the recipients. Some stakeholders will love a 20-page monthly report, others will think its way too much and some might even think its not enough. Make sure to gauge their report expectations up-front and then modify the report template accordingly.

The multi-channel summary contains a table which aggregates key performance metrics for Facebook, Instagram, Twitter, YouTube and LinkedIn into an overall tally in the “TOTAL” row. Think of this table as representing the typical marketing funnel but turned on its side with the top of the funnel towards the left and the bottom of the funnel towards the right.

Of all the possible social media metrics, only certain metrics can be summed:

• Posts by Profile
• Total Impressions
• Community Size (fans, followers, subscribers)
• Total Engagements
• Total Video Views
• Total Link Clicks

This is because these metrics are relatively similar (not identical) across these 5 social media channels. Keep in mind Total Link Clicks is not available on Instagram and YouTube.

The multi-channel summary also includes 4 rate metrics:

• Organic Reach Rate (ORR)
• Engagement Rate (ER)
• Video View Rate (VVR)
• Click Through Rate (CTR)

These rate metrics are averaged in the “TOTAL” row to provide an overall indicator of performance at each part of the marketing funnel (impressions at the top, engagements in the middle and link clicks at the bottom). If there was no activity for a particular metric, the related rate metric should appear as “N/A” instead of 0.00%, because zero implies there was underlying activity but extremely low performance.

At the bottom of this slide, are links to full metric explanations for each social media channel which go in-depth on what each social metric means, how its calculated, what the limitations are and how to explain them to your client or boss:

• Facebook Metrics Guide
• Instagram Metrics Guide
• Twitter Metrics Guide
• YouTube Metrics Guide
• LinkedIn Metrics Guide

Profile Analytics: Facebook Summary

The next section in the social media report template provides an overview of performance for your Facebook Page in 1 slide:

The green, grey or red boxes showing +/- or N/A indicate the percentage change for that metric compared to the previous month. If we look at “Posts by Page” we can see 7 posts were published which represents an increase of 5, meaning that the previous month only had 2 published posts.

Its important to remember that while Profile Analytics includes all organic + paid performance on published posts it does not include performance on unpublished posts (also annoyingly referred to in 4 different ways including dark posts, off-page posts, blind posts, ghost posts). Unpublished posts are ads which deliver straight to News Feed and bypass the Page. To see performance on these unpublished posts, you will need to refer to the Ads Analytics section of the report.

Top 5 Highest Performing Posts by Engagement Rate

The social media report template shows the actual posts in a very visual way sorted by highest Engagement Rate. Social Status represents posts as close to how they appear natively on the channel. You can also see all the available post metrics at the bottom of each post.

The orange bar indicates visually what percentage of reach was organic vs paid. These 5 posts had no paid reach so the bar is shown in a light orange color. Any paid reach is denoted in a dark orange color.

In this view, “Engagements” relates to Facebook’s roll-up metric which consists of 8 separate metrics as seen in the previous Facebook Summary slide, while “Interactions” relates only to Reactions + Comments + Shares.

Facebook Reach & Impressions

The next slide breaks down Reach & Impressions metrics on the left. In the middle, the post with the highest Reach for the month is highlighted and on the right, the monthly Impressions and ORR are compared historically to the previous 2 months:

Post Impressions are further broken down into organic impressions and paid impressions. Note that there is no “total reach” metric. Facebook unfortunately does not provide this metric and you cannot sum all the reach in each post otherwise you would end up double-counting people since reach is a unique metric. For more details on this, check our Facebook Metrics guide.

Facebook Page Growth

Some stakeholders care about page growth (fan growth), others couldn’t care less. Nevertheless, if you need to report on growth, we’ve got you covered. Social Status breaks down Page Likes by country and city and shows the net change in each country and city during the month:

The next slide shows the Total Page Likes by day in the left chart and also breaks down total Page Likes by gender and age groups. In the bottom right chart, this shows the net change in each gender and age group during the month. This can be interesting to see which demographics were gained and lost. This monthly movement in demographic groups is not available in Facebook Insights itself and is unique to Social Status!

Facebook Engagement

The Engagements slide follows a similar format to the Reach & Impressions slide with key metrics on the left, highest performing post by Engagements and historical month-on-month performance on the right:

Not all “Engagements” are created equal. Engagements are a roll-up metric meaning they are a sum of many metrics.

On Facebook, Engagements equals the sum of 8 metrics in total:

1. Reactions
2. Comments
3. Shares
4. Photo Views
5. 3-sec Video Views
6. Clicks to Play
7. Link Clicks
8. Other Clicks

Engagements is a tricky metric to benchmark cross-channel because each channel has a different number of possible metrics. So theoretically you aren’t “comparing apples with apples” when you benchmark, for example, Facebook Engagements vs Instagram Engagements.

For this reason, many marketers only benchmark the public interactions which for Facebook are Reactions, Comments and Shares. In the above example, the Engagement Rate (ER) on public engagements (6.52%) is vastly different to the ER on all engagements (44.58%). For more details on this, check our Facebook Metrics guide.

Facebook Video Views

The next slide in the social media report template expands on all the video metrics:

3-second Video Views are the default video view metric on Facebook however Facebook also provides several other video view metrics which tell a much better story of true engagement on videos:

• 10-second Video Views
• 30-second Video Views
• Video Views up to 95% of the total length of the video

Facebook Link Clicks

The last slide in the Facebook Profile Analytics section covers link click performance:

Like Engagements, not all “Clicks” are created equal. On Facebook there are 3 types of clicks:

• Link Clicks: a click or tap on a URL in the post text or on a post call-to-action button
• Clicks to Play: a click or tap on a video play button
• Other Clicks: any other type of click or tap on a post including the “more” hyperlink to expand the post text, clicks on the profile picture, page name or post date

Facebook Ad Campaigns Summary

The next section of the social media report template covers Facebook Ad campaign performance. To complete this section, open Ads Analytics in Social Status and connect your Facebook Ad Account:

Once you connect your Facebook Ad Accounts you can retrieve ad performance for all 14 different Facebook Ad objectives. In the example above, we ran a Link Click objective and spent $100 in total promoting 1 campaign which reached 11,184 people in total.

Competitor Analysis Multi-channel Summary

The last section of the social media report template covers multi-channel competitor analysis. To complete this section, open Competitor Analytics in Social Status and connect any competitor Facebook Pages, Instagram Business Profiles, YouTube Channels or Twitter Profiles:

Keep in mind, because Competitor Analytics uses public data only, you are limited to reporting on public Interactions (Reactions, Comments, Shares). The Engagement Rate (ER) will also be divided by Page Likes  (or Followers) instead of Reach, since Reach is a private metric only available to Page or Profile Admins.

Facebook Competitor Analysis

The next slide breaks down performance specifically for Facebook and highlights top-performing posts by highest ER:

Instagram Competitor Analysis

The next slide breaks down performance specifically for Instagram and highlights top-performing posts by highest ER:

YouTube Competitor Analysis

The next slide breaks down performance specifically for YouTube and highlights top-performing videos by highest ER:

Save time and automate your monthly social media reports

While a social media report template is useful, its still very time consuming filling it in, screenshotting from Social Status and doing it all over again each month. With Social Status, you can create PDF, PowerPoint and Google Slides templates with a single click of a button. Upgrade to one of our paid plans, starting at just $29 per month to generate social media reports automatically. There are no lock-in contracts or minimum terms, you can upgrade and downgrade your account any time too.

Create your free account.

The post The Ultimate Social Media Report Template 2022 (PPTX and Google Slides) appeared first on Social Status.