Our updated Free Plan

I’m proud that Social Status continues to be one of the only social media analytics tools left on the market to offer a free forever plan. When we started Social Status in 2013, we vowed to maintain a Free Plan to help junior marketers, NFPs and no-budget marketers navigate the world of social media analytics.

Firstly, I want to say to the tens of thousands of users who rely on our Free Plan – thank you!

Thanks for coming back to Social Status every day, every week, every month. It’s such a pleasure to know that we can add value to your functional needs and I truly am grateful for knowing that we play a small part in helping make your work life easier.

As a small business ourselves, we have faced continual rising costs to run the business including the costs of the software we use to build, maintain and support Social Status. Some of our costs have increased 3x and 4x in the past 12 months. The reality is free software doesn’t come cheap. In order to maintain a high level of reliability and service to our paying customers I’ve had to take the necessary step to reduce the plan quota on our Free Plan from 3 to 1.

I understand that plan quota reductions are never welcome but my priority is to maintain our Free Plan rather than remove it completely as most other social analytics tools have done over the years. I can assure you that I remain committed to offering a Free Plan as I understand that thousands of users rely on this Free Plan every day. This reduction in plan quota helps us manage our costs and maintain uptime and performance for our paying customers. If you have the means, I encourage you to consider upgrading to one of our paid plans. In doing so, you’ll be supporting a small business who are passionate about social media analytics and you’ll get full access to the Social Status platform.

Introducing our new Micro Plan

In response to the changes to our Free Plan I have the pleasure to announce a brand new plan to make our award-winning platform even more accessible to social media marketers everywhere. Our new Micro Plan provides 5 plan quota for just $9 per month (or $6.75 when paid annually). This makes it the most cost-effective option for basic social analytics requirements on the web.

If you need to export reports, you’ll need our Starter Plan for PDF reports or our Pro Plan and above for PowerPoint and white label reports. You can compare all our plans and what they include on our Plans page.

If you want to chat about what plan is best for you, ask us a question on our live chat and we’ll get back to you!

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Let’s face it, social media reporting is a nightmare. Its a nightmare for brands who need to report on their marketing performance. Its a nightmare for influencers trying to share their performance with their partners. It just plain old sucks.

This is why we built a full suite of social media analytics tools – to streamline the process for both brands and influencers to collaborate and share performance data in a simple way. As a trusted Marketing Partner of all the main social channels, we have a big responsibility to protect the privacy of all data sources connected to our platform. Not only do we have a moral obligation, but we also have a legal obligation. Mishandling user data is a violation of the Terms of Service of each of the social channels that we have agreements with. As we’ve seen with high-profile data violations in the past, these perpetrators engaged in illegal activity to acquire and leverage user data. Thankfully our industry and the legal system clamps down hard to these criminals and rightly so.

At Social Status we don’t have nor will we ever have relationships with third parties to access data on our platform. We created this Data Privacy Pledge as our promise to you that we take data privacy seriously. We will never sell data. I know some users are very cynical about this point, so let me communicate this another way: it makes zero sense for a social media analytics platform like us to ever sell user data or pass it on to another entity for any reason. Our business model revolves around making subscription software for marketers to automate their reporting. There’s no viable business model for us around trying to sell user data. It simply makes no business sense to undermine our primary revenue source which is viable, has long-term profitability and is high growth.

According to research firm Mordor Intelligence, the social analytics industry is growing at 28% annually and will be worth $20B in 2025. The market for illegally selling user data is tiny, its underground, non-viable, unprofitable and extremely high risk.

We’re a vocal advocate in the industry for advancing the highest standards in data privacy and security. Over 8,000 users around the world trust their social analytics and reporting data with us. Its a responsibility we take seriously and we endeavour to build the best product possible to serve our customers and no one else.

Tim Hill
Co-Founder & CEO

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Launched by Westpac (one of Australia’s largest banks) in 2017, the Businesses of Tomorrow program seeks to identify and celebrate the Top 200 most promising businesses in Australia shaping the future.

We’re honored to be the only Australian social media tech company to win the award which speaks to the strength of the product and capabilities that Social Status has built which now serves over 3,000 marketers and advertisers globally.

Businesses were assessed by Deloitte and chosen by a judging panel based on their potential to help tomorrow’s customers, economy and society. The panel consisted of high profile leaders including David Lindberg (Chief Executive of Business Banking for Westpac), Lyn Cobley (Chief Executive of Institutional Banking for Westpac), Alison Deans (Director of Cochlear), Simon Cant (MD of Reinventure GRoup), Tim Fung (CEO of Airtasker) and Prof Ian Harper (Dean of the Melbourne Business School).

As part of the prize, we took part in a 3-day “Take on Tomorrow” program run by Melbourne Business School with inspiring lectures from some of Australia’s brightest minds including Bernard Salt, Mark Ritson, Lisa McInnes-Smith and Scott Bales (pictured below).

We met other incredible companies and founders from a range of diverse industries. The thing that they all had in common was an infectious enthusiasm for the future, for technology and for the opportunity that lies ahead as markets shift, industries get disrupted and audiences evolve.

The post Social Status wins Westpac Businesses of Tomorrow Awards 2018 appeared first on Social Status.

Social Status has won both the Great User Experience Award and Rising Star Award for 2018 in the best Social Media Management category. FinancesOnline is a leading B2B software review platform. This recognition is given out to products that provide outstanding solutions for companies across a number of different categories. We’re so delighted to be acknowledged as a leader in the Social Media Analytics category globally.

Social Status is a best-in-class social media reporting platform that delivers insights through PowerPoint presentations. The application offers you in-depth insights about your profiles, ad accounts, competitors, and influencer performance. – FinancesOnline Review

Social Status scored 94% in customer satisfaction and 8.0 in FinancesOnline SmartScore, putting us among the top providers in Social Media Analytics. The SmartScore system evaluates the following elements:

• Functionality
• Collaboration Features
• Customization
• Integration
• Ease of use
• Support, security, mobility and media rating

FinancesOnline highlighted the three key challenges facing marketers and advertisers that Social Status solves:

1. Automating social media monthly, quarterly and weekly reports
2. Understanding insights from both paid & organic performance
3. Tracking and quantifying the performance of competitors and influencers

As a result of the awards and positive reviews, Social Status has been catapulted in FinancesOnline’s distinguished rankings. We’re now officially among the best Social Media Analytics solutions in market. Cited by reviewers were Social Status’ report automation capabilities, integrations with Facebook, Instagram, YouTube and Twitter for monitoring performance of brand accounts, and many other robust features for quantifying, measuring and reporting on social performance.

Check out the full analysis on Social Status features by FinancesOnline.

To see the power of Social Status for yourself, create your free account today.

The post Social Status Earns 2018 Social Media Management Software Awards from FinancesOnline Directory appeared first on Social Status.

Social Status allows you to create an industry or competitor set – creating a visual competitive landscape for continuous monitoring.

This competitive landscape allows users to analyse their competitor’s performance across the 4 channels, and gauge which content engages with audiences best, based on social channel.

The platform allows users to analyse performance based on a range of metrics from content by highest engagement, to best performing media type, keyword search as well as periodically.

Break down your interactions insights and see how audiences respond to content on a channel to channel basis. The visualisation of this data gives us a better understanding of the media types, themes, days and time that work best for each individual platform – each metric set comes with an explanation of what it is, and how it’s measured.

Read: How Continuous Social Media Monitoring Will Improve Your Next Social Media Campaign

By utilising the content theme tagging feature, users are able to identify and leverage off individual and competitor campaign and promotional activities that are outperforming others.

Continuously monitoring this competitive landscape, allows users to build a historical and competitive means of benchmarking their social performance against competitors and themselves.

By doing so, we provide ourselves with a means of tracking whether certain campaigns were successful, we build up a bank of knowledge in terms of understanding what types of content drive leads, and which engage our audiences.

Having this information assists us to:

• prove the value of social within an organisation
• secure executive buy-in and justify budget commitments
• plan and delegate resources into tactics that are successfully delivering value and dismiss or rework those that are not
• identify gaps within your overall marketing efforts
• understand customers perceptions, expectations and wants

The post Facebook, Instagram, YouTube & Twitter – Now Live on Social Status appeared first on Social Status.

The live format will enable attendees to ask questions via the webinar software to see how you can optimise your brand’s performance on social media.

WHAT YOU WILL LEARN 

1. The Social ROI Framework

• How to measure the business value of social media across all social channels
• How to communicate and educate stakeholders about the purpose of the Social ROI Framework
• How to use the Social ROI Funnel to inform your social media content strategy
• How to optimise and report on performance

2. Best Practice Case Studies

• Building engagement on Facebook, Instagram and LinkedIn

3. Latest Trends and Updates

• The effective use of Facebook, Instagram, Twitter & YouTube

4. Latest Engagement and Growth Benchmarks

• Looking at 20 industries including Retail, Finance, CPG/FMCG, Travel, Media & Entertainment, Real Estate, Sport, Automotive, Insurance, Health & Fitness, Education, Food & Beverage, Telecommunications & more

FREEBIES WE’LL THROW IN WITH YOUR TICKET

4 Social Media Templates (to impress your boss) 

• Social Media Strategy Template
• Staff Social Media Policy Template
• Social Media Publishing Plan Template
• Social Media Capabilities Assessment Template

3-Months Free Access to Social Status on a Large Plan 

• enables you to track and benchmark up to 60 social pages and profiles with 90 days of data history (normally valued at $597) 

Social Media Industry Report for June 2017

• relevant to your chosen industry and country (normally valued at $199)

We will be running 2 identical sessions to cater for attendees in different time zones.

The post You’re Invited to the Social Media ROI Masterclass Webinar appeared first on Social Status.

For us, the win validates the importance of social media analytics for all marketers – big and small. Data-led social strategy is absolutely key for reaching and engaging the right people with the right message on social. With hundreds of marketers getting value from Social Status already, if you haven’t signed up yet, jump on the bandwagon and start using Social Status today. It’ll save you a bunch of time reporting and help optimise your social content strategy.

But back to the pitch… we were up against 7 other fantastic teams with great products and super passionate founders. The pitch was preceded by a demo day where we met some great people including the NSW State Member for Kiama, Gareth Ward who is a bit of a social media geek (like us) but more importantly a real champion of innovation, technology and the digital economy. We definitely need more people like Gareth in Australian politics.

Plus we also got snapped in the Illawarra Mercury and were featured in iAccelerate’s great wrap up article.

To the team at iAccelerate, thanks for supporting us and believing in us. It’s an amazing program that Elizabeth, Deon, Mel, Gen and John are running at UOW’s iAccelerate Centre.

Finally, a big shout out to Stretch and Glow Yoga who took out the People’s Choice Prize, a well-deserved winner!

Image credit: Robert Peet

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